MENTAL MAP STRATEGY

MENTAL MAP STRATEGY

1. Concept

   • Pattern
   • What business the company is in
   • What business it is to be
   • Long Term
   • Become diversified along many lines of business
   • to set up distant plants and offices
   • Personality of the firm
   • Products, markets, channels for reaching the markets
   • Decisions to expand the volume of activities
   • Move into new economic functions
   • Actions

2. Strategy is been DIFFERENCE, choosing a different set of activities to deliver a unique mix of value.

3. Levels of strategy

   • Corporate level
     • What businesses the firm should be in
     • What businesses should leave
     • How to manage the array of businesses
     • Growth Strategy
       • Market Penetration
       • Market development
       • Product Development
       • Diversification
         • Reasons
           • Economies of scope
           • Economies of scale
           • Lowering transition cost
           • Increasing market power
           • Responding to market decline
           • Spreading risk
           • Expectations of powerful stakeholders
         • Related
           • Vertical integration
             • Backward Integration
             • Forward Integration
           • Horizontal integration
           • Concentric diversification
     • Alliances
       • Resources
         • Tangible
           • Physical resources
         • Intangible
           • Patternts
           • Brand names
         • Human
       • Synergies
         • Modular
         • Sequential
         • Reciprocal
       • The marketplace the company compete in
         • Take into account external factors
           • Degree of uncertainty
           • Forces of competition
     • Acquire
       • 100% of an other company
   • business level
     • How to be different
     • Competitive strategy is the search for a favorable competitive position in a industry
       • Differentiation
         • Seeks to be unique in its industry
         • Selects one or more attributes
         • Premium price
         • Can not ignore its cost position
       • Cost leadership
         • Low cost producer in its industry
         • Economies of scale
         • Standard
         • can not ignore the bases of differentiation,
     • sector

4. A field

   • Is a social constructed entity
   • Has negotiated boundaries
     • Economics
     • Sociology
     • Marketing
   • A critical mass of scholars believe it ti exist and share conceptions of its essential meanings

5. The 9 building blocks

   • Customer segment
   • Value Proposition
   • Channels
   • Customer relationships
   • Revenue Streams
   • Key resources
   • Key partnerships
   • Key activities
   • Cost structure

6. How to define businesses

   • Users and clients
   • Different groups of clients
   • Value propositions, identifying pains, gains, moments.
   • Different needs
   • Start by identifying customer segment or value proposition
   • Who participates in the process?
   • The use of visual displays

7. CSR

   • Understands interdependency
     • Business
     • Society
   • Justifications
     • Moral obligation
     • Sustainability
     • License to operate
     • Reputational
   • Source
     • Opportunity for differentiation
     • Competitive advantage

8. Crafting Strategy

   • Traditional skill
   • Dedication
   • Mastery of detail

9. The P' of Strategy

   • Plan
   • Perspective
   • Position
   • Pattern

10. The strategic Management Process

    • Understanding Strategy and performance
    • Environmental and internal scanning
      • Resources and capabilities
      • Strengths and weaknesses
    • Strategy Formulation
    • Strategy Implementation

11. DIEGO MEDINA CANO

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