coca cola

coca cola

1. Purchase decision

   • Different bottle
   • Have many taste
     • Example vanilla
   • Diet coke no sugar
   • Have many size

2. Need Recognition Stage

   • Tv
     • Ads on Social media
   • Events
   • People buy coke because it's taste good
   • Billsboards

3. Information search stage

   • Customers remembering the last time they drank the coke
     • Searching on the internet about coke
   • Calories?

4. Altersnative evaluation

   • Comparing coke to other drink
   • Comparing price taste
   • Coke have to make customers trust them

5. is the customer happy with their coke