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4077557
Testimonials
Description
Testimonial
No tags specified
testimonial
seminararbeit
dhbw
Mind Map by
Leonie Römer
, updated more than 1 year ago
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Created by
Leonie Römer
over 8 years ago
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Resource summary
Testimonials
Markenpersönlichkeit
Determinanten
direkte
Markenverwender
Unternehmensangehörige
Prominente
indirekte
Markenlogo
Produkteigenschaften
Preise
Differenzierung
Markenimage
Markenwert
Testimonials in der Werbung
Empfehlung der Marke
über Werbemittel
Arten
fiktiv
prominent
Funktionen
Transfer von Persönlichkeitseigenschaften
Kongruenz
Inkongruenz
Aufmerksamkeitsgenerierung
Verbesserung Werbeerinnerung
ökonomischer Wert
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