Conventions

Conventions

1. Camera

   • Shots - Music Videos use a wide variety of different shots, usually focused onto the artist or location.
     • Close Ups and Extreme Close Ups - Used to reflect the song and to portray the artist.
     • Long Shots - Used to focus on the artist while showing the location and setting and make it enjoyable to watch.
     • Mid Shots - Creates emphasis onto the artist
   • Movement
     • Follows the artist to create emphasis on them, tracking shots, pans and cranes are common conventions.

2. Editing

   • Jump Cuts - This is the most common transition, it allows a quick and easy movement into the next shot.
   • Fade - This is commonly used to add variety into the editing and make the shots flow better.

3. Mise-en-scene

   • Costume - Usually representative of the genre or the artist's style and motif.
   • Props - Display the genre, style and can contribute to the theme of the video.
   • Make Up - Usually quite bold and distinctive however can be natural depending on the genre and style.
   • Setting - Shows genre

4. Dance Video

   • Bright Colours - Creates a positive mood and establishes a fun atmosphere
   • Usually a dance element with young actors
   • Close Ups and Long Shots