Purpose of the music video

Purpose of the music video

1. Extension of income

2. Extension of outlets (music channel, direct DVD, DC sales, website & download

3. Synergy (films, TV programmes)

4. Advertisement

5. Illustrates the song

6. Appeals to audience, gives them a reason to listen to the song eg. Coldplay The Scientist

7. Expresses emotion eg. Johnny Cash

8. Tells a story eg Eminem Stan

9. Markets an image eg Lady Gaga

10. Creates a brand eg The Spice Girl

Images and files in the map