EUPHEMISM

EUPHEMISM

1. transfer by contiguity

   • figure of quality, paradigm. sem., replacement
     • dysphemism-the opposite

2. social practice of replacement an unpleasant expression by a more acceptable

3. religious

   • Gosh-God, heck=hell

4. moral

   • merry=drunk+ death, disease

5. medical

   • sex=intercourse

6. politically correct

   • recession=crisis
     • armed conflict=war, tension=unheaval

7. ethnic identity

   • African diaspora=black, indigen.=indians

8. sizism

   • big-boned, differently sized
     • the visually impaired=blind

9. gender=birth name-maiden name

   • professions=garbologist, slow learners
     • executive=businessman