Rebranding

Rebranding

1. Basic Definitions

   • Regeneration: physical redevelopment of landscape to promote economic development by attracting new investment
   • Re-imaging: reconstruction and promotion of a positive image
   • Rebranding: Improving a places image/ general perception

2. Heritage Rebranding: Bradford

   • Traditional Industry: Wool spinning cloth
   • New Industrial Growth
   • Population has increased by 525%
   • Woolen Industry - Hertiage Industry - Catalyst for Rebranding
   • Decline in the wool industry - lack of employment

3. London Docks

4. Coastal Rebranding: Plymouth

5. Rural Rebranding: Riverford

6. London 2012 Olympics