Week 6: Correlation

Jacqui Healy Market Research English 1 page

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SPURIOS CORRELATION:

2 things have a strong correlation with no immediate link such as number of people drowning and number of films nicholas cage appears in.

Nominal: separate categories eg. male and female. dogs and cats

Ordinal: arranged in order eg. the size of a dog/t shirt

Interval: arranged in order but the order has a meaning eg. gender on a continuum

Ratio: 12.75 years old

A census looks to the entire population

Description: Market Research Note on Week 6: Correlation, created by Jacqui Healy on 06/09/2017.
Created by: Jacqui Healy
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