cookies

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Cookies - Small Text files that are stored on your device to make using sites more convenient. Store log in details, time of visit, location, browsing history, purchase history, method of payment.

EU Cookie Law says websites MUST tell customers what info is being collected and how it will be used.

Session Cookies - just for that browsing session. Not downloaded. Delete on close.

Persistent cookies - downloaded from the site you are on

Third Party cookies - downloaded from the site you are on BUT the info is passed to another site, e.g an advertiser

What are cookies used for: To create personalized adverts - positive or negative for customers

To send personalized adverts - positive or negative for customers

To identify buying trends - positive for business

Transactional Data - Customers can use to track delivery, see order history