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76. People are Programmed to Enjoy Surprises
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According to research completed by Gregory Berns (2001), the nucleus accumbens – the part of the brain that is active when people experience pleasure, lights up when unexpected surprise is experienced.
Try to incorporate pleasant surprises within standard designs to keep your viewer interested and returning for new information.
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- User has deleted their subject information Note on 76. People are Programmed to Enjoy Surprises, created by Deleted user on 27/03/2017.
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- Deleted user · Mar 2017
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- Mar 27, 2017
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- Created by Sara Custer · Mar 9, 2017
- Copied by Sara Custer · Mar 27, 2017
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