Quiz
Test 2
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Questions in this quiz (32)
1Which segmentation method divides customers by location?
- AA. Demographic
- BB. Geographic
- CC. Behavioral
- DD. Psychographic
2Which is an example of geographic segmentation?
- AA. Age
- BB. Income
- CC. North America
- DD. Lifestyle
3Which segmentation method includes age, gender, income, and education?
- AA. Demographic
- BB. Benefit
- CC. Behavioral
- DD. Geographic
4Which is an example of demographic segmentation?
- AA. Loyalty
- BB. Convenience
- CC. Gender
- DD. Lifestyle
5Which segmentation method focuses on lifestyle, self-concept, and self-values?
- AA. Behavioral
- BB. Psychographic
- CC. Geographic
- DD. Demographic
6Which is an example of psychographic segmentation?
- AA. Income
- BB. Lifestyle
- CC. Location
- DD. Age
7Which segmentation method focuses on what customers want from a product?
- AA. Benefit
- BB. Geographic
- CC. Demographic
- DD. Behavioral
8Which is an example of benefit segmentation?
- AA. Education
- BB. Loyalty
- CC. Convenience
- DD. Gender
9Which is another example of benefit segmentation?
- AA. Prestige
- BB. Age
- CC. Region
- DD. Occasion
10Behavioral segmentation includes:
- AA. Age and gender
- BB. Occasion and loyalty
- CC. Income and education
- DD. Lifestyle and self-values
11Which is an example of behavioral segmentation?
- AA. Loyalty
- BB. Income
- CC. Continent
- DD. Education
12Which is another example of behavioral segmentation?
- AA. Gender
- BB. Occasion
- CC. Lifestyle
- DD. Prestige
13Which segmentation strategy is the most common?
- AA. Benefit
- BB. Demographic
- CC. Geographic
- DD. Behavioral
14Why is demographic segmentation commonly used?
- AA. It is difficult to measure
- BB. It is easy to identify and measure
- CC. It only focuses on loyalty
- DD. It is based only on location
15Which of these is easiest to measure in demographic segmentation?
- AA. Self-concept
- BB. Lifestyle
- CC. Age
- DD. Loyalty
16Psychographic segmentation looks at how consumers:
- AA. Describe themselves
- BB. Travel
- CC. Spend company money
- DD. Choose store locations
17Which of these is NOT part of psychographic segmentation?
- AA. Lifestyle
- BB. Self-values
- CC. Self-concept
- DD. Income
18What does it mean for a market segment to be reachable?
- AA. The company can communicate with and distribute to it
- BB. All customers are the same age
- CC. Customers buy only luxury products
- DD. The company has no competitors
19For a segment to be reachable, consumers must know:
- AA. The CEO’s name
- BB. The product exists
- CC. The company's taxes
- DD. The competitor’s sales
20For a segment to be reachable, consumers should understand:
- AA. What the product can do
- BB. The company’s history
- CC. The company's taxes
- DD. The competitor’s sales
21For a segment to be reachable, consumers must recognize:
- AA. How to buy the product
- BB. How many employees does the company have
- CC. Where the product was invented
- DD. The CEO’s salary
22What does it mean for a segment to be responsive?
- AA. Customers react similarly and positively to the offering
- BB. Customers live in the same state
- CC. Customers have the same income
- DD. Customers always buy the cheapest product
23If a company cannot provide products or services to a segment, it should:
- AA. Target it anyway
- BB. Avoid targeting it
- CC. Raise prices
- DD. Change its logo
24What is the key factor when selecting a target market?
- AA. The company’s logo
- BB. The marketer’s ability to pursue the market
- CC. The company’s building size
- DD. The number of competitors
25How many targeting strategies are mentioned in the material?
- AA. 2
- BB. 3
- CC. 4
- DD. 5
26Market positioning helps customers have a:
- AA. Clear and desirable understanding of the product
- BB. Better understanding of employee salaries
- CC. Clear view of company expenses
- DD. Better understanding of government rules
27Market positioning involves defining:
- AA. Marketing mix variables
- BB. Employee schedules
- CC. Company taxes
- DD. Store decorations only
28What is a value proposition?
- AA. A list of company expenses
- BB. A statement of customer benefits from a product or service
- CC. A list of competitors
- DD. A company’s hiring plan
29A strong value proposition should focus on:
- AA. Customer benefits
- BB. Employee benefits only
- CC. Company taxes
- DD. Store locations only
30What does a perceptual map display?
- AA. The location of stores
- BB. The position of brands or products in consumers’ minds
- CC. A company’s yearly sales
- DD. A company's employees
31A perceptual map usually shows products in:
- AA. One dimension only
- BB. Two or more dimensions
- CC. Ten dimensions
- DD. No dimensions
32What is an ideal point on a perceptual map?
- AA. Where a company’s headquarters is located
- BB. Where a market segment’s ideal product would be
- CC. Where the cheapest product is found
- DD. Where competitors are located
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- Description
- Principles of Marketing Quiz on Test 2, created by Joseph Smit on 06/10/2026.
- Author
- Joseph Smit
- Language
- English
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