Quiz
3.04 H&T Quiz
Questions in this quiz (24)
1What form of promotion occurs when a property offers a chance to win a free night's lodging?
- ASales promotion
- BPublic relations
- CPersonal selling
- DProduct placement
2A client wants to book a cruise. What is the most appropriate action for the travel agent to take?
- ARecommend the cruise package that pays the best commission
- BGive the client several brochures to take home and review
- CHave the client complete an extensive questionnaire
- DDetermine the client’s needs and preferences
3What advertising medium should a tour operator use to reach selective local audiences at low costs?
- ARegional newspaper
- BNational television
- CDirect mail
- DRadio
4What is an important component of a hospitality business’s positioning strategy?
- ABusiness plan
- BSWOT analysis
- CDiversification portfolio
- DUnique selling proposition
5What type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?
- AOrganic
- BGeographic
- CDemographic
- DPsychographic
6What type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?
- AWholesale pricing guides
- BPromotional brochures
- CProduct samples
- DTravel videos
7A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” What type of sales close is the hotel reservationist using?
- ADirect
- BBonus
- CStanding room only
- DAssumptive
8What is an important aspect of selling hospitality and tourism services?
- AObtaining testimonials
- BExplaining product benefits
- CEncouraging word-of-mouth promotion
- DFocusing on competitors’ weaknesses
9What type of advertising is a resort using when it sends a postcard to its former guests?
- ASpecialty
- BDirect mail
- COut-of-home
- DMass advertising
10What is the foundation of a unique selling proposition for a hospitality and tourism business?
- ADifferentiation
- BStandardization
- CCustomization
- DSaturation
11A tour wholesaler is developing a guided bus tour for 55- to 70-year-old couples with an income between $60,000 - $100,000. How is the tour wholesaler segmenting the target market?
- APsychographics
- BDemographics
- CGeographics
- DTypographics
12What type of marketing involves a 3-day cruise offering several culinary classes for women who enjoy cooking Italian food?
- ADemographic
- BMainstream
- CProgressive
- DNiche
13What does an effective unique selling proposition do for a tour operator?
- ASimulates interest in the tour product
- BMaximizes the tour operator’s efficiency
- CEnables the tour operator to set financial goals
- DEnsures that tourists purchase the tour product
14What type of marketing involves booking a tour on a website?
- ANiche
- BAffinity
- CInteractive
- DMulti-level
15Which of the following questions should a travel agent ask to determine customers' needs in order to book them on the appropriate cruise?
- A"Why do you want to take a cruise?"
- B"Where are you interested in going on your cruise?"
- C"Do you like to spend a lot of money on vacation?"
- D"Why do you want to go on a cruise during this the time of year?"
16What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?
- AProvide a demonstration
- BIgnore complaints
- CAnswer objections
- DAsk for referrals
17Regency Hotel sent a special offer via “Tweet” to its Twitter followers. What method of marketing communications was used?
- APrint advertising
- BWord-of-mouth
- CSocial media
- DOpt-out email
18How is a motel positioning itself when it emphasizes a good value and low rates?
- ABy price
- BBy quality
- CBy location
- DBy amenities
19What is the primary goal of promotion in the hospitality and tourism industries?
- ATo develop distribution strategies
- BTo monitor similar businesses
- CTo identify product segments
- DTo create product demand
20To whom do retail travel agencies sell hospitality and tourism products?
- AEnd users
- BMarketers
- CProducers
- DWholesalers
21How is an amusement park positioning a new roller coaster ride when it focuses on the ride’s physical characteristics?
- AAttributes
- BQuality
- CStatus
- DValue
22Which of the following examples best demonstrates the concept of suggestive selling in the hospitality industry?
- AA motel employee advises guests that they need to check out by 11:00 a.m.
- BA convention hotel provides guests with free shuttle service to the area’s airport.
- CA guest asks a hotel employee to change his/her arrival date of his/her reservation.
- DA resort reservationist asks guests if they would prefer to book a suite instead of a king single room.
23What type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?
- ACar rental
- BMotorcoach
- CRegional airplane
- DHigh-speed train
24What do travel agents need to do to help clients make decisions about which travel products to buy?
- AFocus on the price of a product
- BDescribe the safety factors of a product
- CCreate a positive image of a product
- DExplain the tangible features of a product
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- NC Hospitality & Tourism 3.04 Quiz
- Author
- Chad Collins
- Language
- English
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