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SEM II 2.09 Objective Pretest

Chad Collins 12 questions

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Questions in this quiz (12)

  1. 1What is the primary factor that marketers must consider when allocating funds to the promotional budget?
    1. APromotional mix
    2. BCorporate accounting system
    3. CInventory levels
    4. DOrganization's size
  2. 2Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)
    1. Apricing document.
    2. Bpolicy guide.
    3. Cadvertising tool.
    4. Doperating system.
  3. 3Which of the following is an example of coordinating promotional activities:
    1. AA business advertises a product and mails free samples to consumers.
    2. BA business develops an annual schedule for window displays.
    3. CA famous athlete endorses a product in television and magazine ads.
    4. DMembers of the distribution channel share advertising costs.
  4. 4A business coordinates its advertising, visual merchandising, and special events in order to
    1. Adevelop policies.
    2. Bforecast sales.
    3. Cattract customers.
    4. Dimprove relations.
  5. 5When should sport/event organizers consider hiring a promotional agency?
    1. ABefore corporate sponsors have been secured
    2. BIf a large event, like a concert, is scheduled in many cities over time
    3. CAfter a small event has established a positive reputation
    4. DUpon hiring additional personnel to oversee promotional efforts
  6. 6A business that uses advertised specials to attract customer interest should use store displays to __________
    that interest.
    1. Areinforce
    2. Bovercome
    3. Csurmount
    4. Ddisplace
  7. 7Which of the following might a business lose if it fails to inform its employees about the goods and services
    being promoted:
    1. ASales
    2. BImage
    3. CBasics
    4. DCredit
  8. 8Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?



    1. ASpread out promotional funds
    2. BReach a large audience
    3. CMaintain appearances
    4. DKeep employees occupied
  9. 9A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
    1. APublicity
    2. BAdvertising
    3. CResearch
    4. DPersonal selling
  10. 10When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
    1. AConcepts
    2. BObjectives
    3. CForecasts
    4. DTechniques

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Description
SEM II 2.09 Objective Pretest
Language
English
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