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Digital Media Sales Exam Certification
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Questions in this quiz (50)
1What does the "D" in DSP stand for?
- ADemand
- BDirect
- CData
- DDirectional
2Which is not a standard ad buying format?
- ACPM
- BCPA
- CCPC
- DCRS
3According to Moore's Law, the speed of semiconductor processors double every
- A12 Months
- B18 Months
- C24 Months
- D12 Weeks
4This association performs audits of internet measurments as well as traditional media measurements
- AMRC
- BIAB
- CP3P
- DMSO
5What is the MRC's primary objective?
- ADetermine how to measure a viewable impression
- BSet strict pricing limits on advertising
- CCreate ad size standardization across all properties
- DCreate informal rules of conduct of online behavior
6Who has developed the industry standard of viewability?
- AMRC
- BIAB
- C3MS
- DComcast Spotlight
7In a world where impressions are purchased based on viewability, what will happen?
- ACPM's decrease
- BCPM's increase
- CImpressions go up
- DCPM's Decrease and impressions go up
- ECPM's Increase and Impressions stay the same
8What is the best example of buying impressions in real time?
- AeBay
- BCPC
- CRTB
- DCPA
9What does "DMP" stand for?
- ADemand Marketing Platform
- BDivisional Marketing Plan
- CData Management Platform
- DData Marketing Platform
10What is the formula for determining eCPM?
- ACost(s)*1000/Total impressions
- B(Total Cost/Impressions)*100
- C(Total Impressions/cost)*1000
- D(Total Impressions/cost)*10
11What is the IAB's standpoint on native advertising?
- AIt is the most effective form of advertising, delivering the highest CTR
- BIt should be easily distinguished against standard content, by the consumer
- CIt should not be easily distinguished against standard content, by the consumer
- DIt is the least effective form of advertising, delivering the lowest CTR
12What does "SSP" stand for?
- AStandard Spending Procedure
- BSupply Spending Procedure
- CSupply Side Platform
- DStandard Software Platform
13Determine the eCPM
- A$1.33
- B$13.34
- C$4.46
- D$74.91
14If Steve's Pizza has previously worked with a rep in your office and was receiving 150,000 impressions for just over $1700, approximately how much should you price your CPM at to remain consistent?
- A$9
- B$10
- C$11
- D$14
15What is the IAB's standard of viewability on a display ad?
- A50% of the impressions must be viewable for 1 second
- B50% of the impressions must be viewable for 2 seconds
- C75% of the impressions must be viewable for 1 second
- D25% of the impressions must be viewable for 1 second
16What is the standard size of a Mobile Rising Star Slider?
- A300x250
- B320x50
- C300x50
- D350x20
17Which is NOT a standard UAP banner size?
- A300x250
- B160x600
- C428x90
- D120x20
18A client wants to serve different creative to consumers based on their exposure to the digital-advertising campaign. Which of the following solutions should be recommended?
- AConnected TV
- BKeyword Targeting
- CSequential Messaging
- DDemographic Targeting
19If an ad campaign was delivered that served 100,000 impressions and generated 200 clicks, what would the click-through rate be?
- A.2%
- B.5%
- C.02%
- D2.0%
20What is the CPM of the 300x250 placement?
- A$7.43
- B$8.65
- C$9.23
- D$6.86
21What is CPA?
- ACost per Advertiser
- BCost per Advertisment
- CCost per Aquisition
- DCost per Address
22What type of program is used to feed pages to a search engine?
- ASpider
- BSniffer
- CSearch Finder 2000
- DOptimization Engine
23What size ad unit is seen here?
- A1280x900
- B1400x800
- C954x800
- D1000x900
24What is the following an example of?
- ANative Advertising
- BComedic Advertising
- CShared Content
- DSocial Advertising
25While looking to purchase movie tickets on MovieTickets.com, the following ad appeared, what is it an example of?
- APre-Roll Video
- BEarned Media
- CNative Advertising
- DInterstitial Ads
26A client gives you another $3k to spend on digital advertising, using the chart attached, which metric would you use to determine where to place the additional spend?
- ACTR
- BClicks
- CImpressions
- DCost
27Using the chart attached, which placement has the lowest cost per conversion?
- A160x600
- B300x250
- CPre-Roll
- DAll conversion costs are the same
28What is the CPC of the 300x250 placement?
- A$2.18
- B$21.81
- C$12.81
- D$1.28
29What is the first step in determining effectiveness of a clients campaign?
- AOptimize for a high CTR
- BEnsure 100% viewability
- CDetermine client's success metrics
- DOptimize for a high view-through rate
30What is Shared Media?
- AMedia given to one platform via another for a fee
- BBrand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
- CPublic & media relations efforts to gain coverage in publications – on and offline
- DOnline advertising through display ads, pay per click search ads and sponsorships.
31What is "Earned" Media?
- AMedia, content and assets that the brand controls, like websites, blogs, newsletters and brand social media accounts.
- BBrand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
- COften thought of as “traditional” online advertising through display ads, pay per click search ads and sponsorships.
- DThe result of public & media relations efforts to gain coverage in publications – on and offline
32Which of the following is NOT a daughter agency of the Omnicom holding group:
- ABBDO Worldwide Network
- BDDB Needham Worldwide Network
- CTBWA International Network
- DMcCann International Network
33A holding company is a company that owns other companies' outstanding stock.
- ATrue
- BFalse
34The IAB recommends publisher campaign reporting at least weekly.
- ATrue
- BFalse
35On a CPM based campaign, cancellation out clause for guaranteed deliverables is
- A24 hours
- B48 hours
- C7 days
- D14 days
36A publisher should not bonus more than _____ % in impressions without permission
- A10
- B15
- C20
- D25
37Makegoods and reporting failure should be cured within _____ days of notice from agency
- A14
- B2
- C5
- D7
38Which of the following is/are examples of owned media
- AWebsite
- BBlog
- CTwitter Profile
- DDisplay Ads
39Which of the following is not an example of Earned media?
- ASponsorships
- BBuzz
- CGoing Viral
- DWord of Mouth
40Which of the following true?
- ACPC=Cost*1000/Impressions
- BCPA=Cost/Actions
- CCPS= Cost/Clicks
- DCPC=Cost*1000/total impressions
41Which of the following is not a basic metric of video performance?
- AClicks
- BConversions
- CConversion Rate
- DInteraction Level
42There are 14 million emails successfully delivered to W 35-54. The open rate is 20% and click through rate is 20%. How many people landed on brand.com?
- A5,600
- B56,000
- C560,000
- D5,600,000
43Which is generally accepted as the BEST optimization tool to add to a banner flight to maximize unique reach?
- ASIC Targeting
- BFrequency cap
- CDay-part Targeting
- DDemographic targeting
44These four elements are a part of what customer journey?
-Awareness
-consideration
-preference
-purchase- ASocial Marketing Funnel
- BConsumer Buying Funnel
- CDigital Advertising Funnel
- DMarketing Awareness Funnel
45Which tags SHOULD a client supply when running a CPC campaign?
- AFlash
- B.mov file
- Crich media
- Dclick trackers
46You receive an RFP with the following objectives listed: awareness, CTR, and demographic targeting. When you first get a chance to speak with the client, the BEST course of action would be to
- AConfirm priorities of the objectives
- Bask if there are any other objectives not listed
- Cask the client what he/she belives is a good CTR
- Dreview how your competitors who are submitting plans measure against these objectives
47Which type of site analysis is MOST LIKELY to over count unique views to a site? For example, the analysis might count the office user, mobile user, home user as three separate users, even though they are one user.
- ASyndicated Based (i.e., MRI)
- BPanel Based (i.e., comScore)
- CSurvey Based (i.e., Scarborough)
- DInternal Tag Based (i.e., Omniture)
48A client was sold a program for 40 million impressions. At the end of the campaign, the client’s ad server shows a delivery of 21 million impressions. The vendor’s ad server shows 41 million ads served. What is the BEST practice in resolving the discrepancy?
- ABill 31 million impressions to compromise
- BBill based upon the client’s ad server numbers
- CBill based upon the publisher’s ad server numbers.
- DAudit the server logs of both companies.
49A linear video ad can only be a pre-roll or mid-roll.
- ATrue
- BFalse
50How does SEO differ from SEM?
- ASEO is organic, SEM is paid
- BSEM is organic, SEO is paid
- CSEO is earned, SEM is owned
- DSEM is earned, SEO is owned
Information
- Description
- This is a practice test for the Digital Media Sales Exam Certification
- Author
- steven_sexton
- Language
- English
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- 5,209
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