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Business Unit 3 Quick Quiz AQA

Alex Charnell 10 questions 3.0 (1 rating)

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Questions in this quiz (10)

  1. 1What the definition of a market?
    1. AA place where customers and sellers meet to purchase goods and services
    2. BA place where buyers and sellers meet to exchange good and services
    3. CA place where people got to buy items
  2. 2Market mapping allows a business to identify any gaps or niches that are unfulfilled
    1. ATrue
    2. BFalse
  3. 3Test marketing is where a [blank_start]product[blank_end] or [blank_start]service[blank_end] is launched in a geographical region to a [blank_start]small[blank_end] number of people to check the [blank_start]viability[blank_end] of the product or service before committing. This reduces the [blank_start]risk[blank_end] and can save the company money.
    1. APerson
    2. BProduct
    3. CDevice
    4. DMarket
    5. EDevice
    6. FService
    7. GWebsite
    8. HLeaflet
    9. ILarge
    10. JSmall
    11. KTiny
    12. LMicroscopic
    13. MAvailability
    14. NViability
    15. OPrice
    16. PSpecification
    17. QFailure
    18. RRisk
    19. SCost
  4. 4Select the two benefits of using ICT for market analysis below
    1. ACan be processed quickly
    2. BToo much information can result in slower decisions
    3. CThe information is readily available
  5. 5Extrapolation can help in predicting future sales using past data
    1. ATrue
    2. BFalse
  6. 6Market penetration is when a business maintains its current market, but changes its product range.
    1. ATrue
    2. BFalse
  7. 7Select the roles of a Human Resource Department
    1. ASales & Marketing
    2. BEmployee welfare
    3. CWorkforce planning
    4. DHealth & safety
    5. ER & D
    6. FTraining
    7. GOrdering supplies
  8. 8Soft HR treats employees as the most important resource in the business and a source of competitive advantages.
    1. ATrue
    2. BFalse
  9. 9[blank_start]Market Penetration[blank_end] is the name given by Ansoff to growth strategy where the business focuses on selling existing into [blank_start]existing markets[blank_end]. With this strategy, the business is focusing on markets and products it knows well, which makes the strategy the least risky of the four options.

    Market development is the name given to a growth strategy where the business seeks to sell its existing products into a [blank_start]new market[blank_end]. There are many possible ways of approaching this strategy, including [blank_start]exporting[blank_end] the product to another country or adding new distribution channels.

    The most risky strategy in Ansoff's matrix is [blank_start]diversification[blank_end], because the business is moving into new markets in which it has little or no experience.
    1. AMarket Penetration
    2. BMarket development
    3. CProduct development
    4. Dnew markets
    5. Eexisting markets
    6. Ffuture markets
    7. Gnew market
    8. Hexisting market
    9. Ifuture market
    10. Jimporting
    11. Kexporting
    12. Ldelivering
    13. Mdiversification
    14. Ndiversify
  10. 10Label the areas of the Shamrock organisation - by Charles HardyImage for question 10
    1. AFreelance
    2. BFlex Workers
    3. CCore Workers

Information

Description
A Level Business Quiz on Business Unit 3 Quick Quiz AQA, created by Alex Charnell on 04/12/2015.
Language
English
Views
445
Rating
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