Quiz
segmentation
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Questions in this quiz (20)
1segmentation prevents competition
- ATrue
- BFalse
2once defined, each segment
- Awill have tis own needs
- Bwill have groups of customers with similar characteristics
- Ccannot be separately measured
- Dshould be the same size
- Ecan be targeted
3which of the following are approaches to targeting
- Acollaborative
- Bdifferentiated
- Cundifferentiated
- Dconcentrated
4segmentation is a means of creating competitive edge
- ATrue
- BFalse
5unclear definition in segmentation can lead to problem
- ATrue
- BFalse
6what are the organizational characteristics of macro segments
- Asize
- Busage
- Cdemographics
- Dlocation
- Epurchasing policies
7one method which is normally the basis of developing segmentation is consumer market
- ATrue
- BFalse
8segmentation is
- Aa static process
- Bonly relevant for consumer markets
- Conly applicable to large companies
- Da means of identifying meaningful differences between group of customers
- Eall of the above
9milk is product that is used by the whole population, so an undifferentiated strategy is the right approach
- ATrue
- BFalse
10segmentation benefits will be relevant when considering
- AIT development
- Bnew product development
- Cthe marketing mix
- Dthe competition
- Ethe consumer
11if a segment is distinctive, it means that they must
- Abe generally differentiated from each other
- Bbe noticeable and eye0catching to the observer
- Call of the above
- Dsignificantly different from other segments
- Eshare at least one f the same characteristics as others
12the benefit of segmentation outweigh the pitfalls
- ATrue
- BFalse
13lifestyle based segmentation is not recognized as an effective means of segmentation
- ATrue
- BFalse
14the detail required in segmentation means that targeting resulting segments is not always viable
- ATrue
- BFalse
15bases and variable are the criteria used to develop the profile for a segment
- ATrue
- BFalse
16Mosaic data is an example of
- Apsychographic segmentation
- Bgeographic segmentation
- Cdemographic segmentation
- Dgeodemographic segmentation
17which of the following are bases for consumer segmentation
- Apsychological
- Bbehavior
- Cgeographical
- Ddemographic
- Egeodemographic
18some of the dangers of segmentation are
- Ait muddles the marketing mix
- Bno consideration is give to the customers
- Csmall market sectors can be highly fragmented
- Deconomies of scale can be lost with small segments
- Ea consumer focus is given
19all segment sized should be the same
- ATrue
- BFalse
20the benefits of segmentation, once completed, will be realized for ever
- ATrue
- BFalse
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- Description
- marketing Quiz on segmentation , created by tao lisa on 11/05/2017.
- Author
- tao lisa
- Language
- English
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