Flashcards
Marketing Key Terms
Cards in this deck (6)
- 1MarketA set of arrangements that allow buyers and sellers to communicate and trade in goods and services
- 2Market ShareThe proportion of sales in a total market a product or business enjoys
- 3Marketing MixThe key elements in a firms Marketing Strategy, known as the 4Ps
- 4Market OrentationWhere a business focuses on the needs of customers when developing a product
- 5Marketing StratergyA set of plans to achieve marketing objectives
- 6Product OrientationWhere a business focuses on the design and manufacture of the product itself rather than the needs of customers
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- IGCSE Business (Marketing) Flashcards on Marketing Key Terms, created by Noah Swanson on 04/06/2014.
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- Noah Swanson
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