Advertising notes
12 notes by 11 users
This Advertising page on GoConqr gathers notes on topics from online ads and ethics to audience planning. It is for university students and school students practising advertising concepts, and teachers looking for material to use. There are more than 10 user-made notes, covering school and university levels. Pick a topic and start reading.
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- Types of Advertising26
- Advertising Industry and Agencies15
- Advertising and Consumer Behavior15
- Advertising Strategy and Campaign Planning18
- Advertising Techniques and Appeals48
- Celebrity Endorsement8
- Creative Strategy and Ad Design38
- Advertising Media and Media Planning32
- Online Advertising25
- Advertising Ethics and Regulation13
- Advertising Campaign Analysis and Examples23
Notes
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Chapter 9 Notes (Week 6) Learning Objectives, Key Words, and Summary LOs: The major variables that are used to segment target audiences for media planning purposes The meaning of reach, frequency, gross rating points (GRP), target audience ra...
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Hierarchy of Effects Models What are they? The processes that individuals go through when shown an advert, must got through successive stages for success. Cognition: want to know more about the brand, knowledge and awarenessAffection: feelings, ...
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What is an advertisement? - created from Mind Map Display Ads Social Media Ads Newspapers and Magazines
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IMC Topics - created from Mind Map Ethics Ethical Behaviour Ethic issues Who cares? Why care? Examples Legal Decent Honest Truthful Promotion to Children Sexualisation Alcohol Promotion Food and drink Health and beauty Shock imagery Customers Governemn...
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Chapter 6 Types of Online Ads:1. Display (Banner) Ads2. Search Ads3. Social and Mobile Networks AdsFormats of Online Ads:1. Rectangle & Popup2. Skyscraper3. Banner & ButtonsBest Creative Practices for Effective Online Advertisi...
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advertising - Erstellt aus einer Mindmap brands identification recognition examples McDonalds Apple Nike Coca-Cola structure and organization product and target group Message music (sound) picture media poster commercial internet advertising newspaper ads sport
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Advertising Individual Write Up Advertising – Individual write up (20%) Choose 1 of the 2 options. Focus on effective advertising – e.g. group dynamics – how did this improve effectiveness/what did you learn about the process of developing an...
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How advertising influence on people? - created from Mind Map With advertisement, worthy things around our life are most noticeable. Present in radio, television, newspaper, mobiles, even when reading electronic mail Advertisements are the best way to create needs among the cons...
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Lecture 7: Tutorial Questions Q1 One of the more popular metrics now being used in nontraditional media (Internet, social media, etc.) is engagement. This term has also been used in evaluating traditional media. Explain what is meant by engag...
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Advertising - created from Mind Map Convince the general public RULES Surveys = sondaggi AIM7/Gools = obbietti
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TYPES OF ADVERTISEMENTS - creado desde un Mapa Mental ONLINE CELEBRITIES IN STORE
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Chapter 6 Notes (Week 4) LOs:Understand and explain... The role of advertising agencies and the relationship between agency and client The features of effective advertising The alternative styles of creative advertising The concept of means-e...
More Advertising resources
About advertising notes
GoConqr OriginalWhat the advertising notes cover
The notes bring together several ways to study advertising. Chapter 6 lists online ad types and formats, while Hierarchy of Effects Models outlines stages people may go through when shown an advert. Other notes cover ethical issues, advertising channels and audience planning.
Choosing where to start
For a broad look at channels, start with the note on what an advertisement is. It lists examples such as display ads, radio and podcasts. If you are focusing on digital advertising, move to Chapter 6 for its list of online formats.
As you read, write a short summary of each idea and compare it with another note on a related topic. When you want to check your recall, switch to a quiz on the Advertising unit page. A mind map can help you see connections, while flashcards can help you revisit terms. Choose a note that matches your current topic and explore it.
Frequently asked questions
Which note is a good place to start?
The note on what an advertisement is offers a starting point if you want to look across channels. It lists examples including display ads, newspapers and magazines, radio and podcasts. For a narrower focus on online advertising, Chapter 6 lists digital ad types and formats.
What topics do the notes cover?
The notes cover online ad formats, ethical issues and the stages described in Hierarchy of Effects Models. There is also material on audience segmentation for media planning, the relationship between agencies and clients, and ways of evaluating advertising. You can choose a note to match the topic you are studying.
Are these notes free to use?
Yes. Every note listed here is free to open and study without an account. The resources were made by GoConqr users. A free account also lets you make your own notes, quizzes, mind maps and flashcards, and save your quiz scores.