Advertising mind maps
382 mind maps by 334 users · Page 1 of 10
This GoConqr page gathers advertising mind maps on message strategies, media choices and mobile ads. It is for university students and school students practising advertising concepts, and teachers looking for ready-made material. With over 350 mind maps made by more than 310 users, there is material for both school and university study. Choose a map to get started.
Select topic
- Types of Advertising26
- Advertising Industry and Agencies15
- Advertising and Consumer Behavior15
- Advertising Strategy and Campaign Planning18
- Advertising Techniques and Appeals48
- Celebrity Endorsement8
- Creative Strategy and Ad Design38
- Advertising Media and Media Planning32
- Online Advertising25
- Advertising Ethics and Regulation13
- Advertising Campaign Analysis and Examples23
Mind maps
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Designed for sound off. Delight with sound on
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Methods of Advertising
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a good slogan What makes a good slogan? -
POP
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Advertising MKTG:233
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Essential message objectives and strategies
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Poster Advertisement
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Chapter 15 : Ads & PR
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Celebrity endorsement (focus of beauty industry)
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Contemporary, social and regulatory issues
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Advertising Media
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Copy Writing Strategies
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Week 7: Part 1
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Media Strategy
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Week 3: Selecting the Target Audience
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Advertising
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Study Guide for Advertising Topics
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Advertising
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Major steps in selecting the advertising media
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Decoding and interpreting adverts
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Lecture 9
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CELEBRITY ENDORSEMENT
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Rossiter-Percy-Bellman Grid -
Creative strategy and tactics
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Advertising media
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Advertising
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Media planning
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Week 10
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Chapter 10: Creative Message Strategy
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Advertising
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Advertising
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Chapter 10: Creative Message Strategy
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WHAT IS ADVERTISING?
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How Advertising Works: A Planning Model (Vaughn, 1979)
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The Psychology of Colour in Advertising
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Special Terms Media Planning.
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Creativity in Advertising: When It Works and When It Doesn’t
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wonga.com_1_1
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wonga.com_1
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Digital and Direct-Response Advertising
More Advertising resources
About advertising mind maps
GoConqr OriginalExploring advertising mind maps
Start with Message Strategies if you want to see different aims of an advert in one place. Its branches include brand recall, brand preference and persuasion. Use the map to compare those aims, then see which ones you can explain without looking.
For a focus on writing, Copy Writing Strategies includes headlines and benefits to the reader. The map on designing mobile ads for sound-off viewing looks at visual storytelling. IMC Topics brings together ethical issues, including promotion to children and shock imagery.
Revise with a map
Follow one branch at a time and explain how it connects to the central topic. Then compare a second map to see how its focus differs. When you want to test your recall rather than follow connections, switch to a quiz or flashcards on the Advertising unit page. Pick a branch and see where it takes you.
Frequently asked questions
Which mind map should I start with?
Methods of Advertising is a useful starting point if you want an overview of channels. It includes radio, newspapers, magazines, leaflets and word of mouth. After looking through it, you could use Message Strategies to explore the different aims an advert might have.
Do the maps cover digital advertising?
Yes. YouTube advertising includes paid search, keyword advertising and pay-per-click. Digital and Direct-Response Advertising looks at features of digital media, while the map on sound-off mobile ads includes visual storytelling. These give you different starting points within the digital material listed here.
Are the mind maps free to use?
Yes. Every resource listed on this page is free to open and study without an account. GoConqr users made the maps. If you want to make your own quiz, mind map, flashcards or notes, a free account lets you do that and also saves your quiz scores.