Audience Research Methods

Question	Answer
Audience Research Methods By Heather Larkin	Audience can be measured in many ways, by quantitative research techniques such as analysis sales, subscriptions, ratings and figures, which produce a number/percentage of data.
National Readership Study (NRS)	The NRS is dedicated to producing audience research for print advertising and it is highly valued by the public.
Broadcasters' Audience Research Board (BARB)	BARB provides official measurements of UK audiences for television. It estimates the number of people watching television, which channels, which programmes and at what time.
Internet Movie Database (IMDB)	IMDB is a useful website that is a database of films. It can be used to find genre, sub-genre, ratings, actors and the audience of a film.

Resource summary

	Created by Heather Larkin about 11 years ago