Digital Marketing notes
39 notes by 37 users
This GoConqr page gathers over 30 user-made Digital Marketing notes, covering online marketing, SEO and campaigns. They are for university students and professional candidates revising these topics, and teachers looking for material; a few also suit school students. Choose a note to get started.
Select topic
- Digital Marketing Channels19
- Digital Marketing Strategy and Planning52
- Customer Journey and Sales Funnel13
- Experiential Marketing and Customer Engagement10
- Gamification29
- Content and Inbound Marketing13
- Search Engine Optimization25
- Online Advertising33
- Social Media Marketing77
- Email Marketing19
- Mobile Marketing5
- E-commerce7
- Landing Pages and Conversion Optimization8
- Digital Marketing Analytics13
Notes
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The Viral Marketing Campaign- The Dark Knight The Viral Campaign- The Dark Knight May 2007- Viral Marketing campaign begins using the film's tagline 'Why So Serious?' Designed to attract fans of the franchise. Viral marketing: a method of marketing, particularly ...
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PROCESO PROFESIONAL DE SEO Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Click here t...
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Chapter 6: Display Advertising and Other Customer Acquisition Techniques By the time you complete this chapter, you will be able to:1. Explain the meaning and importance of customer acquisition as a marketing strategy. Customer Acquisition is the use of specific interactive marketing tools...
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23 consejos para ser un expert@ en el manejo de redes sociales - creado desde un Mapa Mental 1. Tener presencia en al menos dos redes sociales distintas 2. Publica actualizaciones con frecuencia 3. Enlaza tus perfiles con tu página principal
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Online Marketing Note Online Marketing Definition:Online Marketing, or Internet Marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites o...
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Tactical Iplementation Video: Social Media Marketing is all about creating interactive moment with our costumers to achieve our goal we defined. Social Media as tap into the idea of using our costumers as a marketing effort. Since all our c...
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SEO Learning - KEYWORD RESEARCHING - Reddit How to use Reddit : Use subreddits, and look for the ones that you like. (choose from 5 subreddits to save time) Focus on subreddits with more than 20k followers. Look for content ideas and keywords ideas...
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Digital Marketing Exam Revision - created from Mind Map Customer Acquisition Outbound Marketing ROI
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FastFutures What does it mean to be customer-centric? To be customer-centric is to consider what problems customers may have and how the business can solve them. For the customer, they consider the benefits and costs of interacti...
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Just Coffee - created from Mind Map Social Media Problems Identified Explore using other social media platform such as Twitter
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Display Network Notes Module 1: About the Google Display Network The Google Display Network has over 2 million sites, and reaches over 90% of internet users worldwide. It c...
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Untitled Digital Marketing: Offline:- Marketing planning - analysis of an existing site (google apps) New eBussiness Existing eBussiness - Domain name and brandingURL - uniform resource locatorprotocol, subdomain, domain, tldD...
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Blogging Do bloggers make money? One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads: CPC/PPC Ads: Cost per click (also called pay per click) ads a...
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SEO SEO Module Day 1: SEO comprises: technical content manager PR /link builder SEO analyst / CRO Definitions Relevancy = The extent to which a web page content matches the searcher's query. Authority...
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Agile Content Work The key to content teams understanding agile integration is helping the view content like building blocks, where each communication makes up a larger message and that message becomes more hones, focused, and optimised...
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Launch of Titanic Belfast Visitor Attraction - created from Mind Map_1 Social Media Platforms Facebook Twitter YouTube Pinterest Instagram TripAdvisor Soundcloud Digital Marketing Initiatives Official Website Advertising on partner websites Time-span Videos (YouTube) Establish keywords: ...
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Social Media Framework - created from Mind Map Framework Frameworks Elements Framework Benefits
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MARKETING FOR DIGITAL WORKERS - created from Mind Map How to Build an Online Presence PORTFOLIO MANAGEMENT MARKETING THROUGH SOCIAL MEDIA
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Digital Marketing Tactics I. Understand Typical B2B Funnel A. Full Funnel - Find the Answer to WHAT IF? No Engagement Aware MQA (Marketing Qualified Account) : A target account (or discrete buying center) that has r...
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Digital marketing and experiential marketing, Marketing trends (digital) - creado desde un Mapa Mental experiential marketing involves a permanent analysis of consumer satisfaction. Digital marketing is related to the marketing experience as brands are increasingly interested in customer satisfaction, in order to plan,...
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Digital marketing and Experiential marketing - creado desde un Mapa Mental Digital marketing Experiential marketing Actions are based on the consumer, not on mobile devices or digital tools.
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11/06/2015 Engagement Ratio on Social Media: the percentage of fans responding/number of fans present on the pageFour Kinds of Website Traffic as published by Google Analytics1. DIrect Traffic: comes when someone types your URL ...
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Web marketing metrics They are revenue metrics and they are dynamicWhat is marketing? The deliberate, measureable process of creating and then increasing awareness for a specific brand, product, service with a target demographic (group of ...
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Digital marketing (google) Launching business online Local Listing Social media pages Video Website Mobile app To gather customer feedbackEmail survey Tell extended hoursSocial Media Page Showcase more productsAn Online Gallery Loc...
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Major Developments Major Impact In the video above, digital marketing guru Neil Perkin illustrates how we have all seen immense changes to our digital lives. Looking at the Internet timeline from Pew Research, we can see that mobile devices, apps, d...
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SOCIAL MEDIA MARKETING - created from Mind Map Brand Awareness Opportunity Competitor's Analysis Customer Interaction
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How to attract the "YOUNG" instagram audience A major section (more than fifty percent) of Instagram users belongs to the 18-30 age group Show you are unique: If you can share a perspective that only you can offer, you can more likely connect with the ...
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How Brands are Changing The first activity showed that consumer behaviour has changed fairly dramatically in the past 10 years. Brands have adapted their approach in response to this to ensure that they are considered at all stages in the cu...
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Faststream Digital Marketing - created from Mind Map Market Research Competitor Analysis Target Audience Analytics Viking Recrutiment Demographic, Behavioural Research Personas Google Analytics Kewword Research Craze Egg Website Monitoring & Testing Content Data Capture...
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Digital Marketing Models and Principles - created from Mind Map Adoption and Disruption The New Marketing Normal Digital Shift in Marketing to 6P’s
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Launch of Titanic Belfast Visitor Attraction - created from Mind Map Social Media Platforms Facebook Twitter YouTube Pinterest Instagram TripAdvisor Soundcloud Digital Marketing Initiatives Official Website Advertising on partner websites Time-span Videos (YouTube) Establish keywords: ...
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4 - created from Mind Map Basic Digital Commerce Marketing Advertising Strategies and Tools Use digital marketing technology, techniques and channels
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Search Engine Optimization SEO Introduction:Digital Marketing at a higher level: Search Engine Marketing: Bidding for paid advertisements Social Media Marketing: Free/paid ads and engagement Content Marketing: writing for blogs, newsletters, et...
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Advantages of the linkedin algorithm - creado desde un Mapa Mental Second step: Have keywords (preferably 3) to integrate into your profile and on your headline. you can put this words in diferents parts of your profile, for examplo in pitures, audios and videos. First step: Use goog...
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Google Adwords - created from Mind Map Grow business w Google Ads Advanced your business goals Drive Sales: grow online, in-app, in-person, and over the phone sales Get Leads: boost conversions by encouraging people to take action Increase websi...
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Untitled
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Marketing - created from Mind Map Influencer Marketing Facebook Page Email List
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WHY SOCIAL MEDIA MARKETING IS VITAL FOR ANY BUSINESS - created from Mind Map Why are social media so important in businesses What can be gained in using social media How efficient is using social media?
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AGENCE DE VOYAGE - created from Mind Map INTERNET VISIBILITY SOCIAL NETWORKS WEB INDEXATION
More Digital Marketing resources
About digital marketing notes
GoConqr OriginalWhat these Digital Marketing notes cover
Start with Online Marketing Note for a definition of online marketing and a look at web and email activity. For a broader revision list, the Digital Marketing exam revision notes bring together customer acquisition, SEO, channel strategy and the customer lifecycle.
Other notes let you focus on a particular area. Search Engine Optimization and the keyword research notes offer routes into search, while Web marketing metrics and Blogging provide further topics to explore. The notes on The Dark Knight's viral campaign give you a campaign example to read alongside the broader material.
Using notes to revise
Read an overview first, then choose a narrower topic and make a short summary in your own words. Compare it with your first note to see which terms or ideas you want to revisit.
When you want to check your recall, switch to a quiz on the unit page. If you prefer a visual overview, try a mind map there instead. Pick a topic and explore the notes.
Frequently asked questions
Which note is a good place to start?
Start with Online Marketing Note if you want a definition and an introduction to web and email marketing. For a broader set of revision topics, try the Digital Marketing exam revision notes, which list customer acquisition, SEO, channel strategy and the customer lifecycle.
Are these notes free to use?
Yes. Every note listed here is free to open and study, and you do not need an account. A free account lets you save quiz scores and make your own quizzes, mind maps, flashcards and notes. The listed resources were made by GoConqr users.
What topics can I explore in these notes?
The selection includes online marketing, search, blogging and web marketing metrics. You can also read notes on The Dark Knight's viral campaign or explore FastFutures for its discussion of customer-centric thinking. Choose an overview first, then follow a topic that matches what you are revising.