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STP

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STP Model
Diego Rojas
Mind Map by Diego Rojas, updated more than 1 year ago
Diego Rojas
Created by Diego Rojas about 9 years ago
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Resource summary

STP
  1. SEGMENTATION
    1. TARGETING
      1. POSITIONING
        1. Develop detailed product positioning for selected segments
          1. Develop a marketing mix for each selected segment
            1. Product
              1. Price
                1. Place
                  1. Promotion
                2. Evaluate potential and commecial attractiveness of each segments
                  1. Criteria Size
                    1. Difference
                      1. Money
                        1. Accessible
                          1. Focus on different benefits
                          2. Select on or more segments
                          3. Identify bases for segmentation
                            1. Determine Important characteristics of each market segment
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