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Pregunta 1
Pregunta
Which part of the genre cycle is represented by movies that make fun of the tired conventions of that genre?
Respuesta
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Originator
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Classical
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Revisionist
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Conformist
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Parody
Pregunta 2
Pregunta
Which part of the genre cycle is where the classic genre formula is given new life with the introduction of novel ideas?
Respuesta
-
Originator
-
Classical
-
Revisionist
-
Conformist
-
Parody
Pregunta 3
Pregunta
What happens in the second act of a Hollywood movie?
Respuesta
-
Intensifying conflict between the protagonist and antagonist
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The major fight scene between protagonist and antagonist
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The main conflict of the movie is introduced
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Reasonable affirmations between protagonist and antagonist decide conflict resolution
Pregunta 4
Pregunta
What needs to happen within the first 5 minutes of a Hollywood movie?
Respuesta
-
Introduce characters
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Introduce conflict
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Establish movie location
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Provide background information for the story
Pregunta 5
Pregunta
What type of shot makes the character appear powerful?
Respuesta
-
Low angle
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High angle
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Close shot
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Medium shot
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Extreme close shot
Pregunta 6
Pregunta
Which of the following is not one of the roles of narrative historically in human society?
Respuesta
-
Teach social order
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Transmit cultural history
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Teach how to behave in society
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Entertain the masses
Pregunta 7
Pregunta
What is the opposition of needs, values, and/or interests?
Respuesta
-
Conflict
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Story
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Plot
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Convention
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Characters
Pregunta 8
Pregunta
The movie Momento runs backwards. Because of this, we would say that Momento has an unusual _______?
Respuesta
-
Conflict
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Story
-
Plot
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Convention
-
Characters
Pregunta 9
Pregunta
Where is the thought/message of the story found?
Respuesta
-
The conflict
-
In the Cliff Notes
-
In the story exposition
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How the protagonist overcomes his fatal flaw and the antagonist
Pregunta 10
Pregunta
The movie The New Guy is about Dizzy, a small town loser who manages to change his fortunes in high school by spending time with prison inmates. In The New Guy, Dizzy is the:
Respuesta
-
Hero
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Villain
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Protagonist
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Antagonist
Pregunta 11
Pregunta
Which of the following genres has the highest average box office gross?
Respuesta
-
Action
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Horror
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Animation
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Comedy
-
Science Fiction
Pregunta 12
Pregunta
Hollywood filmmakers like to produce movies in which the thought of the movie is:
Respuesta
-
Complex and insightful
-
Modeled on classic literary ideas
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Uncontroversial
-
Questioning of the status quo
Pregunta 13
Pregunta
Which of the following genres appeals to the smallest audience?
Respuesta
-
Action
-
Horror
-
Animation
-
Comedy
-
Science Fiction
Pregunta 14
Pregunta
Which of the following is an example of leisure in the life of an average college student?
Respuesta
-
Going out for coffee with friends
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Writing a term paper
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Meeting with a study group
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Shopping for food
Pregunta 15
Pregunta
Motivation is the process by which people learn, over time, how to use media to:
Respuesta
-
Activate neural processing
-
Seeking information processing
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Trigger release of neurotransmitters
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Provide cognitive triggers toward behavior
Pregunta 16
Pregunta
Many parents abruptly stop their child's fun video game play to make them do some less fun activity like homework or chores. As a result, homework or chores are made a punishment. What type of motivational system does this illustrate?
Respuesta
-
Avoidance
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Consummatory
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Appetitive
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Penalty/Loss
Pregunta 17
Pregunta
Bart told Homer that the new Trick-Trick record is pretty lame, so Homer buys a J Dilla bootleg instead. Which type of motivation explains why Homer didn't buy the Trick-Trick record?
Respuesta
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Basic-Biological
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Basic-Social
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Learned-Stimulus-response
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Learned-Social learning
Pregunta 18
Pregunta
After accidentally watching the Walking Dead, Marge became a regular viewer. She says she likes the show because the interactions among the characters give her a warm and fuzzy feeling. What type of motivation system has Marge addicted to the Walking Dead?
Respuesta
-
Basic-Biological
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Basic-Social
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Learned-Stimulus-response
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Learned-Social learning
Pregunta 19
Pregunta
JimBob is quite excited about his big plans to watch the movie Heidi this Sunday evening. Which type of motivation system is being activated?
Respuesta
-
Avoidance
-
Consummatory
-
Appetitive
-
Penalty/Loss
Pregunta 20
Pregunta
Perception consists of all the following characteristics, except:
Respuesta
-
Requires conscious recognition
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Is a muli-stage process
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Influenced by long term memory
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Task focused
-
Occurs outside of consciousness
Pregunta 21
Pregunta
In class, I gave the example of how identifying a set of four apples led some people to perceive a pear as an apple. This is an example of:
Respuesta
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Perceptual priming
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Perceptual automaticity
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Alternating attention on perception
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Perceptual redress
Pregunta 22
Pregunta
Which of the following is not true of perception?
Respuesta
-
Perception is emergent
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Working memory matches sensory cue frequencies to patterns in long term memory
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Perception consists of matching an external targeted stimulus to a set of neurons reserved for that stimulus
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It takes place on working memory
Pregunta 23
Pregunta
When making sense of an image of television, you use all the following visual detection cues except:
Respuesta
-
Luminescence
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Brilliance
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Occlusion
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Relative size
Pregunta 24
Pregunta
While you are searching your memory for the answer to this question, what type of attention are you activating?
Respuesta
-
Alerting
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Concentrating
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Orienting
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Executive
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Focusing
Pregunta 25
Pregunta
Alerting attention is sensitive to all of the following except:
Respuesta
-
Conflict
-
Movement
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Voices
-
Edits
Pregunta 26
Pregunta
Which type of attention are you using to read this question?
Respuesta
-
Alerting
-
Concentrating
-
Executive
-
Focusing
-
Orienting
Pregunta 27
Pregunta
Despite your focus on answering these questions, you are still able to notice your roommate sneaking up behind you to steal your beer. What type of attention allowed you to save your beer?
Respuesta
-
Alerting
-
Concentrating
-
Executive
-
Orienting
-
Focusing
Pregunta 28
Pregunta
Which of the following was found about babies watching television?
Respuesta
-
They didn't know where to look
-
THey maintained focus without looking away
-
Television didn't draw their attention
-
After 15 seconds, they lost interest
Pregunta 29
Pregunta
What protocol is used to measure intensity of attention to a television program?
Respuesta
-
EEG
-
Eyes on screen
-
Secondary Task reaction time
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fMRI
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Focus intensity scale
Pregunta 30
Pregunta
Which terms best describe the structure of the long term memory system?
Respuesta
-
Ideas and emotions
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Nodes and links
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Chutes and ladders
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Deposits and storage
Pregunta 31
Pregunta
Which memory system is responsible for filtering out extraneous information?
Respuesta
-
Sensory
-
Working
-
Long term
-
Storage
Pregunta 32
Pregunta
Which of the following is true of long term memory?
Respuesta
-
You store everything you see
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There is a set of neurons assigned to each memory
-
If you do not access a memory within 3 years, it is erased
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You only store information that you think is important
Pregunta 33
Pregunta
The idea that the longer attention is maintained, the less likely it is to be broken is known as:
Respuesta
-
Attentional inertia
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Attentional stability
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Attentional intensity
-
Attentional solidity
Pregunta 34
Pregunta
What are the two cognitive motivational systems in the limited capacity model?
Respuesta
-
Preventing and circumventing
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Reward and punishment
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Approach and avoidance
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Restraint and indulgence
Pregunta 35
Pregunta
According to the Limited Capacity Model, which type of message is remembered better?
Respuesta
-
Avoidance
-
Automatic
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Positive
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Approach
-
Crucial
Pregunta 36
Pregunta
A joke consists of all the following, except:
Respuesta
-
A set up
-
A butt
-
A tag line
-
A reversal
Pregunta 37
Pregunta
Which memory process is limited to 7 +/- 2 items?
Respuesta
-
Sensory
-
Working
-
Long term
-
Storage
Pregunta 38
Pregunta
Which memory system is responsible for filtering out extraneous information?
Respuesta
-
Sensory
-
Working
-
Long term
-
Storage
Pregunta 39
Pregunta
You are watching Snakes on A Plane and you see a snake on the plane. Which of these is the most likely response?
Respuesta
-
Automatic emotional response to stimuli
-
Controlled emotional response to stimuli
-
Automatic emotional response to the message
-
No response because you don't like Samuel L. Jackson
Pregunta 40
Pregunta
After searching the entire city of New York, the protagonist finally locates the girl of his dreams waiting at the door of his own apartment. What type of emotional response is the happiness you feel in you heart for his success?
Respuesta
-
Automatic emotional response to the stimuli
-
Controlled emotional response to the stimuli
-
Automatic emotional response to the message
-
No response because you don't like happiness
Pregunta 41
Pregunta
In semiotics, a sign is made up of:
Respuesta
-
A signifier and a signified
-
Meaning elements
-
Structural and contextual meanings
-
Semiological cues
Pregunta 42
Pregunta
In a movie, a superimposition implies two things that are connected in time or meaning. “Superimposition” combined with “connection in time or meaning” is the:
Respuesta
-
Signifier
-
Signified
-
Sign
-
Sinorama
Pregunta 43
Pregunta
Which memory system is where you do your thinking?
Respuesta
-
Sensory
-
Working
-
Long term
-
Storage
Pregunta 44
Pregunta
In his television show, Jerry Seinfeld points out the common absurdities of everyday life. This type of humor is called ________?
Respuesta
-
Slapstick
-
Puns
-
Autobiographical humor
-
Observational humor
Pregunta 45
Pregunta
According to affective disposition theory, who would be the most funny professor to get hit in the face with a creme pie?
Respuesta
-
Sherry, who you all love
-
Tamborini, who's okay
-
Morrison, who you generally dislike
-
McCornack, who you all hate
Pregunta 46
Pregunta
According to affective disposition theory, which of the following will result in favorable evaluation of a movie?
Respuesta
-
The liked character loses out in the end
-
The liked character fails to overcome his fatal flaw
-
The disliked character is punished in the end
-
The disliked character changes dispositions
Pregunta 47
Pregunta
Emotional response consists of:
Respuesta
-
Arousal
-
Arousal + Valence
-
Valence + Bias
-
Disposition bias + arousal
Pregunta 48
Pregunta
According to affective disposition theory, the reason why some people like the Three Stooges and other people don't is:
Respuesta
-
Some people are boys and others are girls
-
People have different values
-
Some people don't understand that no one really gets hurt
-
Some people find the Three Stooges ugly
Pregunta 49
Pregunta
Which of the following is not one of the moral foundations?
Respuesta
-
Harm/care
-
Purity/Sanctity
-
Loyalty/In group
-
Justice/Integrity
-
Respect/Authority
Pregunta 50
Pregunta
Where would you find an exemplar?
Respuesta
-
Working memory
-
Sensory memory
-
Long term memory
-
Attentional memory
Pregunta 51
Pregunta
"When forming a judgment, people retrieve the smallest subset of available information needed to form the judgment" is known as:
Respuesta
-
Sensory retrieval
-
Sufficiency principle
-
Information skimming
-
Retrieval equivalency
Pregunta 52
Pregunta
All of the following makes information easier to retrieve, except:
Respuesta
-
Obtainability
-
Exemplars
-
Vividness
-
Recency
-
Frequency
Pregunta 53
Pregunta
All of the following are characters of media that contribute to exemplar formation except:
Respuesta
-
Concrete images
-
Consequential events
-
Rapid sequences of events
-
Emotionally laden events
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