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chapter 6
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- 15 adopter groupsinnovators, early adopters, early majority, late majority, laggards
- 2Product factors affecting the rate of adoptionrelative advantage, compatibility, complexity, divisibility, communicability
- 3business to business marketing (B2B)the marketing of those goods and services that business & organizational customers need to produce other goods and services for resale
- 4why do marketers care?undestand why consumers make the decisions they do, so they will be able to predict what consumers will do in a given situation and be able to influence that process
- 5characteristics affecting consumer behaviorcultural, social, personal, psychological factors
- 6buyer decision processneed recognition, information search, evaluation of alternatives, purchase decision, and post-purchase decision
- 7buyer decision process for new productsawareness, interest, evaluation, trial, and adoption
- 8—
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- marketing Fichas sobre chapter 6 , creado por Binderiya Ganbold el 26/02/2018.
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- Binderiya Ganbold
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- Creado por Binderiya Ganbold · 26 feb 2018
- Copiado por Binderiya Ganbold · 26 feb 2018
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