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Chapter Six Flashcards
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- 1AttitudeA learned predisposition to behave in a consistently favourable or unfavourable manner with respect to a given object.
- 2Attitude FormationConsumers learn new attitudes when they try new products, product meals, and different brands. A shift of no attitude to attitude is a result of learning.
- 3Source of Attitude formationPersonal experience. word of mouth, family and friends, media, the internet strongly affect attitudes
- 4Tri-Component of Attitude ModelThe three components are: Conation, Affect, Cognition
- 5The Cognitive ComponentConsists of a person's knowledge and perceptions of the features of an attitude object commonly expressed as beliefs
- 6The Affective ComponentRepresents the consumers emotions and feelings regarding the attitude object or evaluations
- 7The Conative ComponentReflects the likelihood that an individual will undertake a specific action or behave in a particular way with regard to the attitude object
- 8Multi Attribute Attitude ModelsFive Attributes:
Attitude toward object model
Attitude toward behaviour model
Theory of reasoned action
Theory of trying to consume
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- Partial Two Exam Consumer Behaviour Fichas sobre Chapter Six Flashcards, creado por Laura Prior el 30/03/2016.
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- Laura Prior
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