Fichas
Module 19 Measuring and delivering Marketing Performance
Fichas del conjunto (3)
- 1What are the 4Ps of marketing?Product
Price
Place (distribution)
Promotion - 2What are the different ways to measure performance in marketing?Finance-based
Balanced scorecard
Benchmarking - 3What are the steps in designing a marketing metric?1. Setting performance standards.
2.Specifying feedback.
3. Obtaining the needed feedback data.
4. Evaluating feedback data.
5. Taking corrective action.
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- Descripción
- Masters (Module 19 Measuring and delivering Marketing Performance) Marketing Fichas sobre Module 19 Measuring and delivering Marketing Performance, creado por leggolas el 07/04/2016.
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- leggolas
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