Flashcards
Module 19 Measuring and delivering Marketing Performance
Flashcards do conjunto (3)
- 1What are the 4Ps of marketing?Product
Price
Place (distribution)
Promotion - 2What are the different ways to measure performance in marketing?Finance-based
Balanced scorecard
Benchmarking - 3What are the steps in designing a marketing metric?1. Setting performance standards.
2.Specifying feedback.
3. Obtaining the needed feedback data.
4. Evaluating feedback data.
5. Taking corrective action.
Informações
- Descrição
- Masters Marketing (Module 19 Measuring and delivering Marketing Performance) FlashCards sobre Module 19 Measuring and delivering Marketing Performance, criado por leggolas em 07-04-2016.
- Criado por
- leggolas
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