Flashcards
Module 19 Measuring and delivering Marketing Performance
Cards in this deck (3)
- 1What are the 4Ps of marketing?Product
Price
Place (distribution)
Promotion - 2What are the different ways to measure performance in marketing?Finance-based
Balanced scorecard
Benchmarking - 3What are the steps in designing a marketing metric?1. Setting performance standards.
2.Specifying feedback.
3. Obtaining the needed feedback data.
4. Evaluating feedback data.
5. Taking corrective action.
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- Masters Marketing (Module 19 Measuring and delivering Marketing Performance) Flashcards on Module 19 Measuring and delivering Marketing Performance, created by leggolas on 07/04/2016.
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- leggolas
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