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Kotler 5th slide
Fichas del conjunto (8)
- 1Characteristics affecting consumer behaviourKey factors: cultural, social, personal, psychological.
- 2Maslow's Hierarchy of NeedsSelf-actualization needs, Esteem needs, Social needs, Safety needs, Physiological needs.
- 3PerceptionThe process by which people select, organize and interpret information. Includes: Selective attention, Selective distortion, Selective retention.
- 4BeliefA descriptive thought about a brand or service. May be based on real knowledge, opinion or faith.
- 5AttitudeDescribes a person's evaluations, feelings and tendencies toward an object or idea. They are difficult to change.
- 6Four factors that influence buyer behaviourPsychological factors: Motivation, Perception, Learning, Beliefs and attitudes.
- 7Buyer decision processNeed recognition, Information search, Evaluation of alternatives, Purchase decision, Postpurchase behaviour.
- 8Product characteristicsRelative advantage, Compability, Complexity, Divisibility, Communicability.
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- Diploma Marketing Fichas sobre Kotler 5th slide, creado por K K el 05/12/2016.
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- K K
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