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Thinking creatively (1.2)

Morgan Cheney Business Studies GCSE Inglés 9 fichas

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  1. 1Creative thinkingIndividuals coming up with new ideas or approaches to a business which haven't been tried
  2. 2Competitive advantageBeing able to offer a product which customers prefer to rivals because of better quality products or price
  3. 3How is competitive advantage and creative thinking linked?Because your coming up with ideas about pricing or the quality of your product which if successful can give you a competitive advantage
  4. 4Creative thinking methods-lateral thinking
    -deliberate creativity
    -blue sky thinking
  5. 5Lateral thinkingProducing new ideas by looking at a problem from different angles(thinking outside the box)
  6. 6Example of lateral thinkingThinking outside the box can be simple like serving coffee in a cafe to see if a better process can be created
  7. 7Deliberate creativityIntentional creation of new ideas by using a range of thinking techniques(blue sky thinking and thinking hats)
  8. 8Blue skies thinkingEntrepreneurs try to see a problem with 'fresh eyes.' Old ways of doing things is ignored instead a brainstorming session is held where everyone is free to make any suggestions
  9. 9The six thinking hatsWhite hat= facts
    Red hat = feelings and emotions
    Black hat = problems with challenges
    Yellow hat = benefits and opportunities
    Green hat = lateral thinking(outside the box)
    Blue hat = managing the thinking process(done by leader)

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GCSE (1.2) Business Studies Fichas sobre Thinking creatively (1.2), creado por Morgan Cheney el 01/05/2017.
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Morgan Cheney
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