Flashcards
Thinking creatively (1.2)
Cards in this deck (9)
- 1Creative thinkingIndividuals coming up with new ideas or approaches to a business which haven't been tried
- 2Competitive advantageBeing able to offer a product which customers prefer to rivals because of better quality products or price
- 3How is competitive advantage and creative thinking linked?Because your coming up with ideas about pricing or the quality of your product which if successful can give you a competitive advantage
- 4Creative thinking methods-lateral thinking
-deliberate creativity
-blue sky thinking - 5Lateral thinkingProducing new ideas by looking at a problem from different angles(thinking outside the box)
- 6Example of lateral thinkingThinking outside the box can be simple like serving coffee in a cafe to see if a better process can be created
- 7Deliberate creativityIntentional creation of new ideas by using a range of thinking techniques(blue sky thinking and thinking hats)
- 8Blue skies thinkingEntrepreneurs try to see a problem with 'fresh eyes.' Old ways of doing things is ignored instead a brainstorming session is held where everyone is free to make any suggestions
- 9The six thinking hatsWhite hat= facts
Red hat = feelings and emotions
Black hat = problems with challenges
Yellow hat = benefits and opportunities
Green hat = lateral thinking(outside the box)
Blue hat = managing the thinking process(done by leader)
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- GCSE Business Studies (1.2) Flashcards on Thinking creatively (1.2), created by Morgan Cheney on 01/05/2017.
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- Morgan Cheney
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