Fichas
Scanning the Environment
Fichas del conjunto (2)
- 1What are the 5 macro environmental trends that are usually analysed?Political
Economy
Sociocultural
Technological
Demographics - 2What are porter's 5 competitive forces?1) Competition among existing industry firms
2) Threat of new entrants
3) Threat of substitute products
4) Bargaining power of supplier
5) Bargaining power of buyer
Información
- Descripción
- MBA Marketing Fichas sobre Scanning the Environment, creado por Prashanth Martin el 08/02/2016.
- Creado por
- Prashanth Martin · feb 2016
- Actualizado
- 29 jul 2017
- Visitas
- 2
- Valoración