E-Commerce

E-Commerce

1. Features of e-commerce

   • Global markets
     • Unrepresentative groups
       • Increasingly mobile (cellphones)
         • The importance of peer reviews (negative comments in social media)
           • Market segmentation (Based on your searches)
             • The role of security (money and identity)

2. The effect of e-commerce on the marketing mix

   • Product adaptations (online new version)
     • Price adaptations
       • Price comparison (costumers chosse the cheapest)
         • Price discrimination (sellers charge you more depending of your tastes)
           • Promotion adaptations (online advertisement)
             • Place adaptations
               • Amazon Prime Air

3. Types of e-commerce

   • Business to consumer
     • Business to business
       • Consumer to consumer