Conformity

Conformity

1. Informational

   • Milgram (1963) behavioural study of obedience
     • Diffusion of responsibility
     • Perception of legitimate authority
       • Status of audience
       • Authorisation
     • Power of social situations
     • Compliance
     • Socialisation
   • Minority Influence

2. Normative

3. Social influence

   • Social facilitation (Triplett 1898)
     • Performance gets enhanced when in a group then alone. Theres audience effect & co-actor effect  
     • Zajonc's High Drive Theory (1965)
       • Presence of others boosts performance
       • Factors effecting
         • Presence of a co-actor (competition)
     • Baron's (1986) Distraction Conflict theory
       • Performance dependent on no. of distractions e.g. audience, leading to tension.
       • • Audience size/type
     • Bond's (1980) Self Presentation Theory
       • Individuals want to present favourable image to an audience. If easy, can concentrate on peforming task well, if hard person is self conscious of errors reducing performance. 
   • Obedience to authority
     • Zimbardo's Stanford Prison Study (1973)
       • Dehumanisation
       • Identification (conforming to social roles/expectations)

4. Majority Influence

   • Asch (1951) Conformity experiements
     • Audience (fear of ridicule)
     • Social forces (peer pressure)

5. ·

   • Latane & Wolf's (1981) Social Impact theory

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