Social Learning Theory

Social Learning Theory

1. Non-mediational processes

   • Imitation: Copying behaviour that has been learnt via observation.
   • Observing: We observe our role models, and watch behavioural patterns they produce, so that we can reproduce them.
   • Identification: Identifying and associating with a role model , as you want to be like them and behave as they do.
   • Modelling: Modelling is when an observer imitates a role model, or when a person produces a specific behaviour that may then be imitated.
   • Vicarious reinforcement: observing the consequences of someone else's behaviour
   • Self-efficacy; confidence gained, after observing a reward being given

2. Mediational Processes

   • Attention: the extent to which a behaviour is noticed
   • Retention: how well we remember behaviour