Questionnaires

Questionnaires

1. Definition

   • Set of questions
     • Sequenced
     • Structured
   • Research instrument

2. Types

   • Questionnaire
     • The mail survey
       • Most common
       • By mail
     • The group survey
       • Respondents are together
     • Home delivery survey
       • Drop-off
       • Subsequent collection
   • Question
     • Closed questions
     • Multiple-choice
       • Canned responses
     • Open-ended questions
       • Non-default responses

3. Issues and limitations

   • Poor design
     • In the questions
       • Complicated questions
       • Leading questions
       • Too many
     • Confusing instructions
   • Lack of personal contact

4. Data analysis

   • Sofwtware
     • Excel
     • SPSS
   • Depends on questionnaire

5. Uses

   • Collection of vast amounts of data
     • with minimal effort
   • Anonymity
   • Measure differences
     • between
       • People
       • Data

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