BEHAVIOURISM

BEHAVIOURISM

1. OPERANT CONDITIONING

   • It works on the principle of when a individual changes their behaviour due to the consquences.
   • TYPES OF LEARNING
     • POSITIVE REINFORCEMENT - a behaviour is more likely to reoccur because of positive consequences.
     • NEGATIVE REINFORCEMENT - a behaviour is more likely to reoccur because of avoidance of negative consequences.
     • PUNISHMENT - a behaviour is less likely to reoccur because of negative consquences
   • B.F SKINNER RESEARCH SKINNER BOX
   • TYPES OF REINFORCEMENT
     • CONTINUOUS REINFORCEMENT
     • FIXED INTERVAL
     • VARIABLE INTERVAL
     • FIXED RATIO
     • VARIABLE RATIO

2. CLASSICAL CONDITIONING

   • Learning by association. A learning process that occurs when two stimuli are repeatedly paired.
   • IVAN PAVLOV'S RESEARCH PAVLOV'S DOG

3. WEAKNESSES

   • Humans are seen as passive and machine-like responders.
   • Doesn't explain biological responses.

4. STRENGTHS

   • Experiments are measurable, objective and observable.
   • Can be repeated.

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