Social learning theory

Social learning theory

1. Learn from environment in social context

2. Observe others and their reinforcement or punishment

3. BANDURA

   • BOBO DOLL
     • Kids around 4 observe video of abusive or calm behaviour to doll.
       • Either same gender or different
         • aggression arousal
           • children in aggressive condition behaved aggressively
             • Boys behaved more aggressively than girls

4. BRIDGE BEHAVIOURIST AND COGNITIVE

5. key concepts

   • IMITATION
     • observes behaviour from role model and copies it
   • IDENTIFICATION
     • INFLUENCED BY ANOTHER BECAUSE WANT TO BE LIKE THEM
       • Most like ourselves (dress, sex)
       • attractiveness
       • High status people
   • MODELLING
     • Imitating behaviour of a role model
     • Demonstrating a specific behaviour
   • VICARIOUS REINFORCEMENT
     • Not directly experienced but see model recieving it.

6. MEDIATING PROCESSES

   • Attention
     • Retention
       • Motor reproduction
         • Motivation
   • Between stimulus and response

7. EVALUATION

   • TAKES THOUGHT PROCESSES INTO ACCOUNT
   • Useful applications: understanding criminals
   • Not full explination for all behaviour
   • Explains cultural differences