Consumer Behaviour

Consumer Behaviour

1. the theory

   • economic
   • psichological
   • sociological

2. actors

   • take desicion
   • buyer
   • influencer

3. marketing

   • price
   • place
   • promotion
   • product

4. AZAEL RAMÍREZ LÓPEZ

5. is a process

   • people give and receive
   • satisfy wishes
     • products
     • services
   • purchase

6. influential factors

   • culture
   • lifestyle
   • motivation

Imágenes y archivos del mapa