The diffusion of innovation

The diffusion of innovation

1. Marketing

   • Branding
   • Satisfaction
   • Price
   • Advertising

2. Consumer behavior

   • stimulus
     • Product
     • Price
     • Place
     • Promotion
   • Decision process
     • Recognition of Need
     • Search Information
     • Evaluation of alternatives
     • Purchase order
   • Factors
     • social
     • Psychological
     • Cultural

3. AZAEL RAMÍREZ LÓPEZ

   • CONSUMER BEHAVIOR

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