¿What is needed to perform a good segmentation?

¿What is needed to perform a good segmentation?

1. Segmentation is the process of dividing potential customers into discrete groups with similar characteristics to guide the development of strategy.

2. Understanding customers’ needs to in a different a way, exploding of customer lifestyles, values, jobs to be done, need states and occasions.

3. Requires balance of understanding what customers want and aligning business functions around customer segments it can and should focus on.

4. Perform the segmentation by a strategic effort, achieve a balance and a commercial opportunity.

5. Segmentation must be connected with marketing tools to function as a growth platform.

6. It must establish a vision, develop a detailed plan, assign responsibilities to the parties, help ensure the results, key at all levels of the organization.