Target Market

Target Market

1. Possible Users

   • Surfers
   • Wakeboarders
   • Jest skiers
   • Sailors
   • Tri Athletes
   • Lifeguards
   • Stand up Paddleboarders
   • Swimmers
   • Bodyboarders
   • Kayakers
   • Surf Coaches
   • Snorkelers
   • Recreational Fisher

2. Why do consumers need it?

   • To store items securely and completely waterproof
   • To add ease of access for desired activity which previously was un heard of
   • Innovating on the already original bag into an element proof neccesity

3. Market

   • Cost will be relevant to produce cost of each item
   • Their is no real competition as companies have not seen this niche in the market
   • Would be sold online on UNSEEN Apparel website and at local surf shops
   • Marketing will be done through social media, popular water sport enthusiasts and collabs with industry professionals