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Mind map

Target Market

seamus connon Design Higher School Certificate English

Map content

Target Market

  1. Possible Users

    • Surfers
    • Wakeboarders
    • Jest skiers
    • Sailors
    • Tri Athletes
    • Lifeguards
    • Stand up Paddleboarders
    • Swimmers
    • Bodyboarders
    • Kayakers
    • Surf Coaches
    • Snorkelers
    • Recreational Fisher
  2. Why do consumers need it?

    • To store items securely and completely waterproof
    • To add ease of access for desired activity which previously was un heard of
    • Innovating on the already original bag into an element proof neccesity
  3. Market

    • Cost will be relevant to produce cost of each item
    • Their is no real competition as companies have not seen this niche in the market
    • Would be sold online on UNSEEN Apparel website and at local surf shops
    • Marketing will be done through social media, popular water sport enthusiasts and collabs with industry professionals

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Higher School Certificate Design Mind Map on Target Market, created by seamus connon on 07/04/2019.
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seamus connon
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