How to interpret consumer behavior?

How to interpret consumer behavior?

1. Cross-cultural variations

   • Companies tend to aspire to be global
   • The benefits can be significant
     • the challenges, adaptations and adjustments are amazing

2. Globalization

   • it implies
     • Export of securities.
     • Import of Securities.
     • lifestyles.
     • Attitudes.

3. Variations in cultural values.

   • Cultural values ​​are widely accepted beliefs that affirm what is desirable.
     • affect behavior through rules
     • To understand cultural variations in behavior is to understand the values ​​adopted by different cultures.

4. Cultural variations in nonverbalC

   • Differences in verbal communication systems (languages) are immediately obvious
     • Example
       • An American traveling to Great Britain or Australia will be able to communicate, but there will still be differences in pronunciation, timing and meaning.
     • Relations
       • The rights and obligations imposed by relationships and friendship are another non-verbal cultural variable
     • Agreements.
       • They rely on an extensive and generally highly efficient legal system to ensure that business obligations are met and to resolve disagreements.
     • Things.
       • The cultural significance of things leads to buying patterns that would not otherwise be predicted.

5. Consumer Behavior Block 2

   • Luis Ledezma Perez
     • Group: 2RV3

6. Global demography

   • Demographics is both a result and a cause of cultural values
     • Marketing
       • Income distribution, However, the distribution of that income is very different.