Apuntes
Specification Content
Contenido del apunte (2)
Página 1
Strategic Direction : Choosing Which Markets to Compete in and What Products to Offer
Factors influencing which markets to compete in and which products to offer - strategic direction includes Ansoff's Matrix and the value of; market penetration, market development, product development and diversification
The reasons for choosing and value of different options for strategic direction
Página 2
Strategic Positioning : Choosing How to Compete
How to compete in terms of benefits and price - strategic positioning includes; Porter's low cost, differentiation, and focus strategies and Bowman's strategic clock
Influences on the choice of a positioning strategy
Value of different strategic positioning strategies
Benefits of having competitive advantage
Difficulties in manintating competitive advantage
Información
- Descripción
- A level (Choosing strategic direction) Business Studies Apunte sobre Specification Content, creado por Zoe WATKINS el 03/04/2017.
- Creado por
- Zoe WATKINS · abr 2017
- Actualizado
- 3 abr 2017
- Visitas
- 10
- Valoración