Notes
Specification Content
Content of the notes (2)
Page 1
Strategic Direction : Choosing Which Markets to Compete in and What Products to Offer
Factors influencing which markets to compete in and which products to offer - strategic direction includes Ansoff's Matrix and the value of; market penetration, market development, product development and diversification
The reasons for choosing and value of different options for strategic direction
Page 2
Strategic Positioning : Choosing How to Compete
How to compete in terms of benefits and price - strategic positioning includes; Porter's low cost, differentiation, and focus strategies and Bowman's strategic clock
Influences on the choice of a positioning strategy
Value of different strategic positioning strategies
Benefits of having competitive advantage
Difficulties in manintating competitive advantage
Information
- Description
- A level Business Studies (Choosing strategic direction) Note on Specification Content, created by Zoe WATKINS on 03/04/2017.
- Created by
- Zoe WATKINS · Apr 2017
- Updated
- Apr 3, 2017
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