Test
1_digital media
Crea una cuenta gratis para terminar este test
Guarda tu progreso y consulta tu resultado final.
¿Ya tienes cuenta? Inicia sesión
Preguntas del test (70)
1At an ad agency, what team is most commonly responsible for examining their clients market goals and translating them into media goals
- Acreative team
- Bstrategy team
- Cad ops team
- Dbuying team
2Arbitron, comScore, Nielson, and Scarborough are all types of ___ that provide reach, frequency and/or usage data
- Amixed media models
- Btarget rating points
- Cthird party research firms
- Donline video platforms
3what acronym, typically used to measure the size of a television audience, is calculated as a precent of the target market reached multiplied by the exposure frequency
- AGRP
- BISP
- CDMA
- DCTR
4Your client has stated intent to purchase on one of your proposals. While they want to see a decrease in eCPM before committing, you are not willing to lower your rates. The BEST option for you to decrease the eCPM and maintain the current plan would be____
- Aoffering added value impressions
- Boffering an event to sponsor
- Cstarting over and offering less expensive products
- Dblending the CPMs of multiple products
5What is the FIRST step in confirming the ability to run a site-retargeting campaign for a client?
- Atroubleshoot the ad tags from the client
- Bconfirm which ad serve the agency uses
- Cconfirm the brand will allow a pixel on their site
- Dconfirm which demographic the brand is trying to reach
6What type of company allows adv and//or thei agency to manage their media buying via multiple exchanges in on interface?
- Aad network
- Bholding company
- Cdemand side platform
- Dsupply side platform
7Your client wants to measure the effectiveness of their online ad campaign as it relates to a positive impact to their product or service. What is the BEST study to analyze this?
- Abrand lift
- Bcross media study
- Ccampaign study
- Dreach/frequency analysis
8A mobile advertiser is gauging the effectiveness of a mobile campaign by the number of leads received in a given month. What is the BEST way to track the response rate?
- Aclick to call
- Bclick to download
- Cclick to landing page
- Dclick to mobile website
9Which IAB rising star unit can feature scrolling text and video?
- Afilmstrip
- B160x600 jpg
- COPA pushdown
- Dexpandable video
10Your client wants to target consumers who have ALREADY EXPRESSED interest in buying new furniture. Which of the following targeting options could provide the greatest ROI for them?
- Acontextual targeting
- Bbehavioral targeting
- Cgeographic targeting
- Ddemographic targeting
11A clients campaign is generating the following CTRs (the clients main metric of success) Into which placement shoudl the bedget be optimized?:
Geographic Targeting 300x250 with CTR of 0.065%
Geographic Targeting 728x90 with CTR of 0.054%
Demographic Targeting 300x250 with CTR of 0.089%
Demographic Targeting 728x90 with CTR of 0.062%- AGeographic Targeting 300x250 with CTR of 0.065%
- BGeographic Targeting 728x90 with CTR of 0.054%
- CDemographic Targeting 300x250 with CTR of 0.089%
- DDemographic Targeting 728x90 with CTR of 0.062%
12If Brand X is trying to reach "Recipe Seekers" at scale, which targeting method would be MOST APPLICABLE?
- Abehavioral
- Bgeographic
- Cdemographic
- Dpurchase based
13Which of the following ad unit is NO LONGER an IAB standard ad unit
- Aleaderboard 728x90
- Bskyscraper 120x600
- Crectangle 300x250
- Dportrait 300x1050
14Which of the following is a way to increase campaign delivery?
- Acapping daily delivery
- Bdecrease frequency caps
- Cincrease frequency caps
- Dadd day-parting to the campaign
15What do search engines use to eliminate waste and determine the BEST result to search queries?
- Afirewall
- Balgorithm
- Cverification
- Dviral marketing
16If a campaign has delivered 2,000,000 impressions at a CPM of $3.00 and has 100 conversions, what is the CPA
- A$6
- B$60
- C$600
- D$6,000
17Of the demographics below, which group has consistently been measured to click on the highest percentage of the ads they see in a given month?
- AA55+
- BM18-34
- CA25-49
- DW18-49
18What does it mean if a client has a view through window of one week?
- Athey only count conversions once a week
- Bthey only count conversions after one week has passed
- Cthey only count clicks based on conversions
- Dthey only count conversions within one week aft he user sees the ad
19A handheld, portable device would be BEST defined as a ___ digital advertising platform
- Aonline
- Bmobile
- Cdesktop
- Dtraditional
20A client is running a campaign through a third-party ad server. According to internal reporting it is scheduled to deliver in full. What is need to be bill for the total IO amount?
- Agenerate an invoice
- Breview internal numbers
- Coptimize delivery of campaign
- Dcompare with third-party delivery report
21The percentage of digital inventory an advertiser purchased on a single site is called the ___
- Ashare of voice
- Bsell-through
- Cplacement
- Dsector
22According to the IAB terms and conditions, if a publisher is serving the campaign, reports should be provided to the advertiser at least every ___
- A14 days
- B2 days
- C4 weeks
- Dweek
23A data management platform is a
- Amedia buying service aggregated from multiple sources
- Bservice that allows the collection of audience intelligence
- Ccentralized service that aggregates content for advertising networks
- Dservice that provides outsourced media selling an ad network management
24Your clients goal is to sell pizza at a cost per order of $2.00. At the end of the campaign you've reached a total of 2,869 conversions at a total spend of $5,000. What action makes the most sense?
- AInvoice the client
- Bsend a new IO extending flight dates
- Cadvise the client to change their attribution model
- Ddiscuss the results and see if more budget is available
25Desktop, mobile and connected TVs are all examples of ___
- ADSPs
- Bad networks
- Cmedia platforms
- Dthird-party ad servers
26What type of backup file is recommended to accompany rich media creative?
- Apdf
- Btext
- Cstatic
- Danimated
27What does the VAST standardization do for video?
- AIt helps make sure the video VPAID compliant
- Bit helps publishers make more video inventory
- Cit helps to ensure publishers are paid for video
- DIt helps advertisers and publishers to work together to run video ads
28An advertiser wants to offer a publishers' site visitors a deal when they sign up for the site. This is called a ____ offer
- Aspecial
- Bsite-wide
- Cco-registration
- Ddiscounted
29If a clients PRIMARY campaign goal was to increase online purchases, what type of campaign measurement is most appropriate?
- Aengagements
- Bconversions
- Cclicks
- Dleads
30If the internet universe consists of 50% males and site X consists of 75% males, what is site's X's male composition index?
- A125
- B150
- C175
- D225
31An advertiser wants to ensure they reach as many unique people as possible on your site, but has a limited budget. What is the BEST targeting tot o reach the most users on your site?
- AUS only targeting
- Bbehavioral targeting
- Chomepage takeover
- Dfrequency cap all banners
32The BEST information to include in a closing slide of a wrap-up report is_____
- Aa summary of the report
- Bopportunities to continue or grow the partnership
- Ca list of optimizations made throughout the campaign
- Da look at the partnership over the years
33What pricing model should be proposed to hit the objectives of a client with a pay per performance goal?
- Acost per thousand
- Bcost per click
- Cflat rate
- Dcost per send
34A site has an index of 325 for reaching M25-64. This means the site is ____% more likely to reach M25-64
- A25
- B125
- C225
- D325
35If a creative has the "ad choices" logo in the corner, what is it referring to?
- Abehavioral targeting
- Bcall to action
- Crich media
- Dad type
36If a media plan includes desktop, mobile and TV, it is MOST COMMONLY referred to as an ___ platform campaign.
- Across
- Btriple
- Ctraditional
- Dacross
37What is the standard IAB out clause?
- A24 hours
- B48 hours
- C14 days
- D7 days
38Which of the following offers a collection of editorial content from multiple sources?
- Ayield optimizer
- Baggregator
- Csyndicator
- Dpublisher
39What is the IAB standard time limit on animation for display media
- A:07
- B:15
- C:25
- D:30
40Which of the following content environments is MOST LIKELY to provide earned media?
- Avideo
- Bsocial
- Cdisplay
- Dsearch
41According to the 4A's and IAB's terms and conditions, what is the acceptable discrepany rate on a digital media 10
- A10%
- B2%
- C7%
- D15%
42What are the two most common pre-roll lengths
- A:10 & :15
- B:10 & :30
- C:30 & :15
- D:30 & :60
43Atlas and Dart for Publishers are two examples of ____
- Aad units
- Bad servers
- Cad agencies
- Dad compilers
44When confirming a client's CPA goal, it is important to understand how/if you receive credit for both post click and post ___ conversions
- Aview
- Bcreative
- Cattribution
- Dinteraction
45What does paywall refer to?
- Aanalytics
- Broadblock
- Cad serving
- Dsubscription
46Which of the of the following is NOT an acceptable format for tracking pixels/codes?
- Ajpeg
- Bhtml
- CiFrame
- Djavascript
47One major benefit of digital media over traditional media is that you can ____
- Ameasure reach
- Bprovide a call to action
- Cexplain product benefits
- Dlaunch a campaign quicly
48The simplified version of a website that is designated to display on a smart phone is called a mobile ___ site
- Agenerated
- Boptimized
- Cmanaged
- Dapplied
49If optimization occurred during branding campaign, awareness should ____ throughout the flight
- Adouble
- Bincrease
- Cdecrease
- Dremain flat
50Which of the following is the MOST COMMON type of behavioral targeting?
- Are-targeting
- Bday-parting
- Ccontextual
- Dkeyword
51When two display banner ads from the same advertiser are shown on a web page simultaneously, the BEST example of a(n)___
- Askin
- Boverlay
- Croadblock
- Dcompanion banner
52How many click-through conversions would an advertiser receive based on a $10,000 budget and a $5.00 CPM, assuming a 0.25% CTR, 1% conversion rate? And what would the CPA be?
- A40, $250
- B50, $200
- C100; $175
- D200; $50
53Which of the following is an example of an instream non-linear ad unit?
- Ain-banner overlay
- Boverlay
- Cbillboard
- Drich media
54If an adv campaign goal is to deliver at least 60% of their impressions to M35-64 they will likely use what to gauge their performance?
- Aoverall brand lift?
- Binternal impressions delivery
- Cthird party click through ratet
- Dthird party audience verification
55Which of the following is a display, video and mobile IAB rising star ad unit?
- Aslider
- Bfilmstrip
- Csidekick
- Dfull screen
56Your client wants to run a rich interactive in-stream experience, you have to make sure your vido player is ____
- AVAST
- BVPAID
- Cnon-linear
- Drich media
57If a client spends heavily on TV and wants to start reaching consumers online, what ad format would be the MOST NATURAL transition
- Avideo
- Bsocial
- Csearch
- Ddisplay
58These four elements are a part of what consumer journey?
Awareness
Consideration
Preference
Purchase- ASocial Marketing Funnel
- BConsumer Marketing Funnel
- CDigital Adv Funnel
- DMarketing Awareness Funnel
59How does SEO differ from SEM
- ASEO is organic, SEM is paid
- BSEO is paid, SEM is organic
- CSEO is earned, SEM is owned
- DSEM is earned, SEO is owned
60Which format allows rich media to run on your iphone?
- AMRAID
- BVPAID
- CVAST
- DDMP
61The benefit of mobile:
- Aon the go
- Bshorter lead time
- Csmaller ads
- Dless clutter
62Vertical video plays best on
- Adesktop
- Bwearable
- Cmobile
- Dlaptop
63@Plan + Media Metrics use help with
- AAudience profile/composition research
- BProgrammatic Buying
- CStandard IAB and Practices
- DSupply Side Platform
64What does PII stand for?
- APersonally Identifiable Information
- BPersonal Identifiable Information
- CPersons Identity Information
65What does MRC stand for?
- AMedia Rating Council
- BMedia Rich Content
- CMulti Rating Council
66The objective or purpose to be promoted or carried on by Media Rating Council is:
- ATo secure for the media industry and related users audience measurement services that are valid, reliable and effective.
- Bbuild plans
- Cexecute campaigns
67Type of marketplace where select companies are invited to participate in auction?
- AOpen Auction
- BInvitation Open Auction
- CAutomated Guaranteed
- DPMP
68MRC view-ability threshold?
- A50%
- B70%
- C30%
- D100%
69If you are a MCN, which attribution model is best?
- ALast Touch
- BBrand Lift Study
- CMulti Touch
- DFirst Touch
70RIch Media video is an example of
- AVPAID
- BVAST
- CMRAID
Información
- Descripción
- study quiz
- Autor
- kkontarakis
- Idioma
- English
- Visitas
- 215
- Etiquetas
- Valoración
- Aún sin valoraciones Valora este test