Test
Marketing Lecture 3
Preguntas del test (50)
1Consumer buyer behavior : buying behavior of final consumers (for personal consumption )
- AVerdadero
- BFalso
2Consumer market: only individuals, excluding households, that buy goods for personal consumption
- AVerdadero
- BFalso
3Culture?
- Aset of basic values, wants, etc. learned by a member of society from family, other important institution
- Bgroup of people with shared value system bases on common life experience
- Crelatively permanent and ordered divisions in a society whose members share similar values
4Subculture?
- Arelatively permanent and ordered divisions in a society whose members share similar values
- Bgroup of people with shared value system bases on common life experience
- Cset of basic values, wants, etc. learned by a member of society from family, other important institution
5Social Class?
- Aset of basic values, wants, etc. learned by a member of society from family, other important institution
- Bgroup of people with shared value system bases on common life experience
- Crelatively permanent and ordered divisions in a society whose members share similar values
6A group is one or more people who interact to accomplish goals
- AVerdadero
- BFalso
7Reference Group: actual, no imaginary, individual or group conceived of having significant relevance upon an individuals evaluations
- AVerdadero
- BFalso
8Opinion leader: person outside a reference group who exerts social influence on others
- AVerdadero
- BFalso
9Word-of-mouth influence: impact of personal words of trusted and other consumers on buying behavior
- AVerdadero
- BFalso
10Online social networks are online social communities
- AVerdadero
- BFalso
11Buying is often
- Aage-related
- Blife cyle-realted
- Chealth -related
12Lifestyle: A person´s pattern of living as expressed in his activities
- AVerdadero
- BFalso
13Personality: unique psychological characteristics
- AVerdadero
- BFalso
14Self-concept: Beliefs a person holds about someone lessees attributes
- AVerdadero
- BFalso
15Motive (drive): need that is sufficiently pressing to direct the person to seek satisfaction of the need
- AVerdadero
- BFalso
16Perception: process by which people select, organize and interpret information to form meaningful picture of the world
- AVerdadero
- BFalso
17Perception is not selective
- AVerdadero
- BFalso
18Learning: changing in an individuals behavior arising from experience
- AVerdadero
- BFalso
19Belief: descriptive thought that a persons holds about something
- AVerdadero
- BFalso
20Attitude: A persons tendencies toward an object or idea
- AVerdadero
- BFalso
21Complex buying behavior?
- AConsumer buying behavior characterized by high consumer involvement and significant differences among brands
- BConsumer buying behavior characterized by high involvement but few perceived differences among brands
- CConsumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
- DConsumer buying behavior characterized by low consumer involvement but significant perceived brand differences
22Dissonance-reducing buying behavior?
- AConsumer buying behavior characterized by high consumer involvement and significant differences among brands
- BConsumer buying behavior characterized by high involvement but few perceived differences among brands
- CConsumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
- DConsumer buying behavior characterized by low consumer involvement but significant perceived brand differences
23Habitual buying behavior?
- AConsumer buying behavior characterized by low consumer involvement but significant perceived brand differences
- BConsumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
- CConsumer buying behavior characterized by high involvement but few perceived differences among brands
- DConsumer buying behavior characterized by high consumer involvement and significant differences among brands
24Variety-seeking buying behavior?
- AConsumer buying behavior characterized by high consumer involvement and significant differences among brands
- BConsumer buying behavior characterized by high involvement but few perceived differences among brands
- CConsumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
- DConsumer buying behavior characterized by low consumer involvement but significant perceived brand differences
25How many stages does the Buyer Decision Process involves?
- A3
- B4
- C5
26Need recognition: first of buyer decision process; consumer recognizes a problem or need
- AVerdadero
- BFalso
27The information search is not a stage of the buyer decision process
- AVerdadero
- BFalso
28Alternative evaluation: consumers uses information to evaluate alternative brands
- AVerdadero
- BFalso
29Purchase decision: buyers decision about what brand to purchase
- AVerdadero
- BFalso
30Postpurchase behavior is based on
- ASatisfaction
- BCognitive dissonance
31Cognitive dissonance is a buyers discomfort caused before the purchase of a product
- AVerdadero
- BFalso
32New product: good, service that is perceived by potential customers as new
- AVerdadero
- BFalso
33Adoption process: physical process -> first hearing about innovation to final adoption
- AVerdadero
- BFalso
34Awarness: consumer becomes aware of new product, but already knows about it
- AVerdadero
- BFalso
35Interest: consumer seeks information about new product
- AVerdadero
- BFalso
36evaluation: consumers decides to try new product
- AVerdadero
- BFalso
37Trial: consumer tries new product on small scale to improve his estimate (Schätzung) of its value
- AVerdadero
- BFalso
38Adoption: consumer decides to make no use of new product
- AVerdadero
- BFalso
39Business buying behavior: buying behavior of organizations that buy goods/services for use in production of other products/ services that are sold to others
- AVerdadero
- BFalso
40Business buying process: decision process by which business buyers determine which products/services an other organization needs to purchase (among alternative suppliers)
- AVerdadero
- BFalso
41Business markets contain fewer but larger buyers
- AVerdadero
- BFalso
42Straight rebuy?
- Abusiness buying situation in which buyer routinely reorders something without any modifications
- Bbusiness buying situation in which buyer wants to modify product specifications
43Modified rebuy?
- Abusiness buying situation in which buyer routinely reorders something without any modifications
- Bbusiness buying situation in which buyer wants to modify product specifications
44New task: business buying situation in which buyer purchases product for the last time
- AVerdadero
- BFalso
45Systems selling: buying a packaged solution to a problem from a single seller
- AVerdadero
- BFalso
46Buying center: all the individuals and units that play a role in the purchase decision-making process
- AVerdadero
- BFalso
47Buying center: fixed and formally identified unit within buying organization
- AVerdadero
- BFalso
48Size and makeup of buying center varies for different products but not for different buying situations
- AVerdadero
- BFalso
49Institutional markets are:
- ASchools
- BHospitals
- CGovernmental units
50Government markets are:
- ASchools
- BPrisons
- CGovernmental units
Información
- Descripción
- IWBZ BWL Test sobre Marketing Lecture 3, creado por odessa m el 11/02/2019.
- Autor
- odessa m
- Idioma
- Deutsch
- Visitas
- 18
- Etiquetas
- Valoración
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