Quiz
Marketing Lecture 3
Questions in this quiz (50)
1Consumer buyer behavior : buying behavior of final consumers (for personal consumption )
- ATrue
- BFalse
2Consumer market: only individuals, excluding households, that buy goods for personal consumption
- ATrue
- BFalse
3Culture?
- Aset of basic values, wants, etc. learned by a member of society from family, other important institution
- Bgroup of people with shared value system bases on common life experience
- Crelatively permanent and ordered divisions in a society whose members share similar values
4Subculture?
- Arelatively permanent and ordered divisions in a society whose members share similar values
- Bgroup of people with shared value system bases on common life experience
- Cset of basic values, wants, etc. learned by a member of society from family, other important institution
5Social Class?
- Aset of basic values, wants, etc. learned by a member of society from family, other important institution
- Bgroup of people with shared value system bases on common life experience
- Crelatively permanent and ordered divisions in a society whose members share similar values
6A group is one or more people who interact to accomplish goals
- ATrue
- BFalse
7Reference Group: actual, no imaginary, individual or group conceived of having significant relevance upon an individuals evaluations
- ATrue
- BFalse
8Opinion leader: person outside a reference group who exerts social influence on others
- ATrue
- BFalse
9Word-of-mouth influence: impact of personal words of trusted and other consumers on buying behavior
- ATrue
- BFalse
10Online social networks are online social communities
- ATrue
- BFalse
11Buying is often
- Aage-related
- Blife cyle-realted
- Chealth -related
12Lifestyle: A person´s pattern of living as expressed in his activities
- ATrue
- BFalse
13Personality: unique psychological characteristics
- ATrue
- BFalse
14Self-concept: Beliefs a person holds about someone lessees attributes
- ATrue
- BFalse
15Motive (drive): need that is sufficiently pressing to direct the person to seek satisfaction of the need
- ATrue
- BFalse
16Perception: process by which people select, organize and interpret information to form meaningful picture of the world
- ATrue
- BFalse
17Perception is not selective
- ATrue
- BFalse
18Learning: changing in an individuals behavior arising from experience
- ATrue
- BFalse
19Belief: descriptive thought that a persons holds about something
- ATrue
- BFalse
20Attitude: A persons tendencies toward an object or idea
- ATrue
- BFalse
21Complex buying behavior?
- AConsumer buying behavior characterized by high consumer involvement and significant differences among brands
- BConsumer buying behavior characterized by high involvement but few perceived differences among brands
- CConsumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
- DConsumer buying behavior characterized by low consumer involvement but significant perceived brand differences
22Dissonance-reducing buying behavior?
- AConsumer buying behavior characterized by high consumer involvement and significant differences among brands
- BConsumer buying behavior characterized by high involvement but few perceived differences among brands
- CConsumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
- DConsumer buying behavior characterized by low consumer involvement but significant perceived brand differences
23Habitual buying behavior?
- AConsumer buying behavior characterized by low consumer involvement but significant perceived brand differences
- BConsumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
- CConsumer buying behavior characterized by high involvement but few perceived differences among brands
- DConsumer buying behavior characterized by high consumer involvement and significant differences among brands
24Variety-seeking buying behavior?
- AConsumer buying behavior characterized by high consumer involvement and significant differences among brands
- BConsumer buying behavior characterized by high involvement but few perceived differences among brands
- CConsumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
- DConsumer buying behavior characterized by low consumer involvement but significant perceived brand differences
25How many stages does the Buyer Decision Process involves?
- A3
- B4
- C5
26Need recognition: first of buyer decision process; consumer recognizes a problem or need
- ATrue
- BFalse
27The information search is not a stage of the buyer decision process
- ATrue
- BFalse
28Alternative evaluation: consumers uses information to evaluate alternative brands
- ATrue
- BFalse
29Purchase decision: buyers decision about what brand to purchase
- ATrue
- BFalse
30Postpurchase behavior is based on
- ASatisfaction
- BCognitive dissonance
31Cognitive dissonance is a buyers discomfort caused before the purchase of a product
- ATrue
- BFalse
32New product: good, service that is perceived by potential customers as new
- ATrue
- BFalse
33Adoption process: physical process -> first hearing about innovation to final adoption
- ATrue
- BFalse
34Awarness: consumer becomes aware of new product, but already knows about it
- ATrue
- BFalse
35Interest: consumer seeks information about new product
- ATrue
- BFalse
36evaluation: consumers decides to try new product
- ATrue
- BFalse
37Trial: consumer tries new product on small scale to improve his estimate (Schätzung) of its value
- ATrue
- BFalse
38Adoption: consumer decides to make no use of new product
- ATrue
- BFalse
39Business buying behavior: buying behavior of organizations that buy goods/services for use in production of other products/ services that are sold to others
- ATrue
- BFalse
40Business buying process: decision process by which business buyers determine which products/services an other organization needs to purchase (among alternative suppliers)
- ATrue
- BFalse
41Business markets contain fewer but larger buyers
- ATrue
- BFalse
42Straight rebuy?
- Abusiness buying situation in which buyer routinely reorders something without any modifications
- Bbusiness buying situation in which buyer wants to modify product specifications
43Modified rebuy?
- Abusiness buying situation in which buyer routinely reorders something without any modifications
- Bbusiness buying situation in which buyer wants to modify product specifications
44New task: business buying situation in which buyer purchases product for the last time
- ATrue
- BFalse
45Systems selling: buying a packaged solution to a problem from a single seller
- ATrue
- BFalse
46Buying center: all the individuals and units that play a role in the purchase decision-making process
- ATrue
- BFalse
47Buying center: fixed and formally identified unit within buying organization
- ATrue
- BFalse
48Size and makeup of buying center varies for different products but not for different buying situations
- ATrue
- BFalse
49Institutional markets are:
- ASchools
- BHospitals
- CGovernmental units
50Government markets are:
- ASchools
- BPrisons
- CGovernmental units
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- Description
- IWBZ BWL Quiz on Marketing Lecture 3, created by odessa m on 11/02/2019.
- Author
- odessa m
- Language
- Deutsch
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