Flashcards
MKTG 101. 4. Consumer Behaviour
Cards in this deck (35)
- 1Aspirational Reference GroupGroups to which the individual would like to belong.
- 2Cognitive DissonanceA purchaser's second thoughts or doubts about the wisdom of a purchase they have made.
- 3Consumer BehaviourThe analysis of the behaviour of individuals and households who buy goods and services for personal consumption.
- 4Consumer decision-making processThe process of needs/want recognition, information search, evaluation of options, purchase and post-purchase evaluation that are common to most consumer buying decisions.
- 5CultureThe system of knowledge, beliefs, values, ritual and artefacts by which a society or other large groups defines itself.
- 6Demographic factorsThe vital and social characteristics of populations, such as age, education and income.
- 7Dissociative reference groupGroups with which the individual does not wish to be associated or which the individual may wish to leave.
- 8Extended Decision MakingHigh- involvement purchasing decisions involving high-price, high0risk and/or infrequent, unfamiliar products.
- 9Family life cycleA series of characteristic stages through which most families pass.
- 10Habitual decision-makingLow involvement purchasing decision, usually involving small, routine, low risk products.
- 11IndividualismThe extent to which people focus on their own gaols over those of the group.
- 12IndulgenceThe extent to which a relatively free gratification of basic and natural human drives related to enjoying life and having fun is allowed.
- 13InvolvementThe level of engagement undertaken by a consumer when considering perceived consequences of a purchase.
- 14Limited decision-makingLimited-invlvement purchasing decisions, usually involving infrequently bought, but familiar, products.
- 15Long-term orientationThe extent to which a pragmatic, long-term orientation is valued over a short-term focus.
- 16MasculinityThe extent to which traditionally masculine values are valued over traditionally famine values within a culture in Hofstede's cultural dimensions.
- 17Maslow's hierarchy of needsA theory of motivation that suggest that people seek to satisfy needs according to a hierarchy that places lower order needs before higher order needs.
- 18Membership reference groupsGroups to which the individual belongs.
- 19MotivationAn individuals internal drive to satisfy unfulfilled needs or achieve goals.
- 20MulticulturalismThe existence of diverse cultures within a society.
- 21Opinion LeaderA reference group member who provides relevant and influential advice about a specific topic of interest to group members.
- 22PerceptionThe psychological process that filters, organises and attributes meaning to external stimuli.
- 23Pester PowerThe influence of children on theirs parents' purchasing decisions.
- 24Power distanceThe degree of inequality among people that is acceptable within a culture.
- 25P characteristicsInternal factors, indépendant of situational and social circumstances, that shape the thinking, aspirations, expectations and behaviours of the individual.
- 26RAny group to which an individual looks for guidance.
- 27RThe extent to which gratification of needs is suppressed and regulated by means of strict social norms.
- 28Situational influencesThe circumstances a consumer finds themself in when making purchasing decisions.
- 29Social classA group comprising individuals of similar rank within the social hierarchy.
- 30Social RiskThe belief by a consumer that a particular choice of product may have potentially negative social consequences.
- 31SubcultureGroups of individuals whose members have common attitudes, values and behaviours that distinguish them from the broader culture in which they are immersed.
- 32Uncertainty avoidanceThe extent to which people in a culture feel threatened by uncertainty and rely on mechanisms to reduce it.
- 33Information searchThe buyer searches for information about hot to solve the problem.
- 34Evaluation of optionsA succesful information search will usually yield a range of alternative solutions for consideration.
- 35Cognitive dissonanceOccurs when a purchaser has second thoughts or doubts about the wisdom of a purchase they have made.
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- Commerce Flashcards on MKTG 101. 4. Consumer Behaviour, created by Gabriella Velevska on 11/09/2017.
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- Gabriella Velevska
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